MARC details
000 -LEADER |
fixed length control field |
03420cam a2200409 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101222623.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090306s2010 maua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008055593 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
LOCATION |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073381160 |
Qualifying information |
alk. paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073381169 |
Qualifying information |
alk. paper |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11589036 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)244764072 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
C#P |
-- |
BWX |
-- |
CDX |
-- |
YDXCP |
-- |
NLGGC |
-- |
ATU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.M352324 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mullins, John W. |
Fuller form of name |
(John Walker) |
Relator term |
author. |
9 (RLIN) |
504850 |
245 10 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
a strategic decision-making approach / |
Statement of responsibility, etc. |
John W. Mullins, Orville C. Walker Jr. |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Irwin, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 551 pages : |
Other physical details |
illustrations ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Section 1. |
Title |
The role of marketing in developing successful business strategies -- |
Miscellaneous information |
1. |
Title |
The marketing management process -- |
Miscellaneous information |
2. |
Title |
The marketing implications of corporate and business strategies -- |
Miscellaneous information |
Section 2. |
Title |
Market opportunity analysis -- |
Miscellaneous information |
3. |
Title |
Understanding market opportunities -- |
Miscellaneous information |
4. |
Title |
Understanding consumer buying behavior -- |
Miscellaneous information |
5. |
Title |
Understanding organizational markets and buying behavior -- |
Miscellaneous information |
6. |
Title |
Measuring market opportunities: forecasting and market knowledge -- |
Miscellaneous information |
7. |
Title |
Targeting attractive market segments -- |
Miscellaneous information |
8. |
Title |
Differentiation and brand positioning -- |
Miscellaneous information |
Section 3. |
Title |
Developing strategic marketing programs -- |
Miscellaneous information |
9. |
Title |
Business strategies: a foundation for marketing program decisions -- |
Miscellaneous information |
10. |
Title |
Product decisions -- |
Miscellaneous information |
11. |
Title |
Pricing decisions -- |
Miscellaneous information |
12. |
Title |
Distribution channel decisions -- |
Miscellaneous information |
13. |
Title |
Integrated promotion decisions -- |
Miscellaneous information |
Section 4. |
Title |
Strategic marketing programs for selected situations -- |
Miscellaneous information |
14. |
Title |
Marketing strategies for the new economy -- |
Miscellaneous information |
15. |
Title |
Strategies for new and growing markets -- |
Miscellaneous information |
16. |
Title |
Strategies for mature and declining markets -- |
Miscellaneous information |
Section 5. |
Title |
Implementing and controlling marketing programs -- |
Miscellaneous information |
17. |
Title |
Organizing and planning for effective implementation -- |
Miscellaneous information |
18. |
Title |
Measuring and delivering marketing performance. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives."--Publisher's website. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
320442 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Orville C., |
Relator term |
author. |
9 (RLIN) |
1075524 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11589036 |
b |
07-12-20 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.8 MUL |
g |
1 |
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A490590B |
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0 |
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smain |
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$107.83 |
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29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
s |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
mau |
-- |
0 |