MARC details
| 000 -LEADER |
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| fixed length control field |
04357cam a2200457 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101222619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090721s2009 nyua bf 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008053551 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0765623579 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765623577 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11588779 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)297222604 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
CDX |
| -- |
PMC |
| -- |
OCLCQ |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.H357 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of brand relationships / |
| Statement of responsibility, etc. |
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brand relationships |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Armonk, N.Y. : |
| Name of producer, publisher, distributor, manufacturer |
M.E. Sharpe, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 424 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Society for Consumer Psychology"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction : Why brand relationships? / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester -- Lessons learned about consumers' relationships with their brands / Susan Fournier -- Using relationship norms to understand consumer-brand interactions / Pankaj Aggarwal -- Brand loyalty is not habitual / Leona Tam, Wendy Wood, and Mindy F. Ji -- Self-expansion motivation and inclusion of brands in self : toward a theory of brand relationships / Martin Reimann and Arthur Aron -- Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships / Laurence Ashworth, Peter Dacin, and Matthew Thomson -- Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning / Jennifer Edson Escalas and James R. Bettman -- When brands are built from within : a social identity pathway to liking and evaluation / Americus Reed II, Joel B. Cohen, and Amit Bhattacharjee -- Group-based brand relationships and persuasion : multiple roles for identification and identification discrepancies / Monique A. Fleming -- Collective brand relationships / Thomas C. O'Guinn and Albert M. Muñiz -- Building brand relationships through corporate social responsibility / Sankar Sen, Shuili Du, and C.B. Bhattacharya -- Ethnicity, race, and brand connections / David W. Schumann, Edith F. Davidson, and Bridget Satinover -- Cultural value dimensions and brands : can a global brand image exist? / Susan Forquer Gupta, Doan Winkel, and Laura Peracchio -- Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking / Alokparna Basu Monga and Deborah Roedder John -- Luxury branding / Vanessa M. Patrick and Henrik Hagtvedt -- Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction / Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty -- Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment / Dhananjay Nayakankuppam and Joseph R. Priester -- The connection-prominence attachment (CPAM) : a conceptual and methodological exploration of brand attachment / C. Whan Park ... [et al.] -- Love, desire, and identity : a conditional integration theory of the love of things / Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi -- Customer coping in response to relationship transgressions : an attachment theoretic approach / Marcel Paulssen and Richard P. Bagozzi -- Research directions on strong brand relationships / C. Whan Park, Deborah J. MacInnis, and Joseph R. Priester. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| 9 (RLIN) |
328586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand choice. |
| 9 (RLIN) |
314782 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
316410 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacInnis, Deborah J. |
| 9 (RLIN) |
1062997 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Park, C. Whan. |
| 9 (RLIN) |
1075516 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Priester, Joseph R., |
| Dates associated with a name |
1960- |
| 9 (RLIN) |
401816 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Society for Consumer Psychology |
| 9 (RLIN) |
490666 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b11588779 |
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22-08-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.827 HAN |
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1 |
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A469319B |
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cmain |
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$107.24 |
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29-10-15 |
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b |
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c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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nyu |
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0 |
