MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02983cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101222609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090317s2009 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008021896 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415443261 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415443265 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
041544327X |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415443272 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11588330 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)166379379 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
BWK |
| -- |
C#P |
| -- |
CDX |
| -- |
BWX |
| -- |
TSU |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
H43 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heding, Tilde, |
| Relator term |
author. |
| 9 (RLIN) |
1075500 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand management : |
| Remainder of title |
research, theory and practice / |
| Statement of responsibility, etc. |
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 267 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Setting the scene -- |
| Miscellaneous information |
1. |
| Title |
Introduction -- |
| Miscellaneous information |
2. |
| Title |
Key words in brand management -- |
| Miscellaneous information |
3. |
| Title |
Overview: brand management 1985-2006 -- |
| Miscellaneous information |
Part II. |
| Title |
Seven brand approaches -- |
| Miscellaneous information |
4. |
| Title |
The eco nomic approach -- |
| Miscellaneous information |
5. |
| Title |
The identity approach -- |
| Miscellaneous information |
6. |
| Title |
The consumer-based approach -- |
| Miscellaneous information |
7. |
| Title |
The personality approach -- |
| Miscellaneous information |
8. |
| Title |
The relational approach -- |
| Miscellaneous information |
9. |
| Title |
The community approach -- |
| Miscellaneous information |
10. |
| Title |
The cultural approach -- |
| Miscellaneous information |
Part III. |
| Title |
Taxonomy -- |
| Miscellaneous information |
11. |
| Title |
Taxonomy of brand management 1985-2006. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?" ."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
371221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Knudtzen, Charlotte F., |
| Relator term |
author. |
| 9 (RLIN) |
1075501 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bjerre, Mogens, |
| Dates associated with a name |
1959- |
| Relator term |
author. |
| 9 (RLIN) |
414971 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11588330 |
| b |
20-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 HED |
| g |
1 |
| i |
A469383B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$190.59 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
10 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i12948044 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
