MARC details
| 000 -LEADER |
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03424cam a22004454i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221101222303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080702s2009 sz a b 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
MARC Score : 10900(21150) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940373841 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940373840 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)213300639 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
CPL |
| -- |
BWX |
| -- |
CDX |
| -- |
ORU |
| -- |
WIM |
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TTU |
| -- |
TUU |
| -- |
MNW |
| -- |
BDX |
| -- |
OKX |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
ATU |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.N64 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Noel, Hayden, |
| Relator term |
author. |
| 9 (RLIN) |
1075186 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour / |
| Statement of responsibility, etc. |
Hayden Noel. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lausanne, Switzerland : |
| Name of producer, publisher, distributor, manufacturer |
AVA Academia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
La Vergne, TN : |
| Name of producer, publisher, distributor, manufacturer |
Distributed in the USA by Ingram Publisher Services |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
175 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Basics marketing ; |
| Volume/sequential designation |
01 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Numbering on alternate pages. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is consumer behavior? Defining consumer behaviour ; What influences consumer behaviour? Consumers' impact on marketing strategy ; Methods of data collection ; Case study: the case of Coke Zero ; Questions and exercises -- Ethnic, religious and group influences. Ethnic subcultures and consumer identity ; Religious subcultures ; Reference groups ; Consumer-related reference groups ; Case study: McDonald's goes global ; Questions and exercises -- Class, age and gender influences. What is social class? ; Age and consumer identity ; How gender affects consumer behaviour ; Case study: what women want ; Questions and exercises -- Consumer motivation, perception and attitude. Consumer motivation ; Consumer perception ; Consumer attitudes ; Case study: the Harley-Davidson community ; Questions and exercises -- Consumer knowledge and memory. What is knowledge? ; How is knowledge organised? ; How memory works ; Case study: nostalgia marketing--MINI ; Questions and exercises -- The consumer as a decision maker. Consumer decision making ; Judgment and decision making ; What influences consumers' decisions? ; Point-decision processes ; Case study: JetBlue Airway's Valentine Day debacle ; Questions and exercises. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Basics marketing ; |
| Volume/sequential designation |
01. |
| 9 (RLIN) |
1075187 |
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10-09-18 |
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27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.8342 NOE |
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1 |
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A469369B |
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cmain |
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$35.84 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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sz |
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