MARC details
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03927cam a22003854i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221101222302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090825s2009 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009013619 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
023020239X |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230202399 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11581347 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)290431922 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
BWK |
| -- |
BWX |
| -- |
CDX |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.B4455 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Beyond Hofstede : |
| Remainder of title |
culture frameworks for global marketing and management / |
| Statement of responsibility, etc. |
edited by Cheryl Nakata. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Basingstoke [England] ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 287 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Introduction and Overview -- |
| Miscellaneous information |
1. |
| Title |
Going Beyond Hofstede / |
| Statement of responsibility |
Why We Need to and How(C.Nakata) -- |
| Miscellaneous information |
Part II. |
| Title |
Reviews and Critiques of Culture Frameworks -- |
| -- |
So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / |
| Statement of responsibility |
P.Christopher Earley -- |
| Title |
Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research / |
| Statement of responsibility |
V.Taras & P.Steel -- |
| Title |
Culture Theories in Global Marketing: A Literature-Based Assessment / |
| Statement of responsibility |
C.Nakata & E.Izberk-Bilgin -- |
| Miscellaneous information |
Part III. |
| Title |
Conceptualizations of the Culture Problem -- |
| -- |
Culture in Context: New Theorizing for Today's Complex Cultural Organizations / |
| Statement of responsibility |
M.Yoko Brannen -- |
| Title |
Reflexive Culture's Consequences / |
| Statement of responsibility |
S.Askegaard, D.Kjeldgaard, & E.J.Arnould -- |
| Miscellaneous information |
Part IV. |
| Title |
Extensions of and Advances in Culture Frameworks -- |
| -- |
Impact of Culture on Cross-Cultural Research / |
| Statement of responsibility |
S.P.Douglas & C.Samuel Craig -- |
| Title |
Conceptualizing Culture as Communication in Management and Marketing Research / |
| Statement of responsibility |
W.L.Adair, N.R.Buchan & X.Chen -- |
| Title |
Cultural Influence on Consumer Motivations: A Dynamic View / |
| Statement of responsibility |
D.A.Briley -- |
| Miscellaneous information |
Part V. |
| Title |
Alternative Culture Frameworks and Perspectives -- |
| -- |
Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC / |
| Statement of responsibility |
F.Moore -- |
| Title |
Using Mental Models to Study Cross-Cultural Interactions / |
| Statement of responsibility |
L.A.Liu & C.Dale -- |
| Miscellaneous information |
Part VI. |
| Title |
Reflexive Considerations -- |
| -- |
Reflexive Considerations of Culture Theories in Global Marketing / |
| Statement of responsibility |
C.Nakata. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity and complexity stemming from globalization. This book attempts to go beyond Hofstede by presenting alternative culture frameworks and perspectives from leading scholars in global marketing and management. Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goods and services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
581807 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
583275 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International trade |
| General subdivision |
Social aspects |
| 9 (RLIN) |
631578 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nakata, Cheryl, |
| Relator term |
editor. |
| 9 (RLIN) |
1075183 |
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Book |
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06-04-16 |
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m |
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eng |
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