MARC details
| 000 -LEADER |
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| fixed length control field |
03996cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101222147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090710s2009 enka b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0230576575 |
| Qualifying information |
cased |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230576575 |
| Qualifying information |
cased |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)298778073 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
NLE |
| -- |
BWK |
| -- |
NLGGC |
| -- |
BWX |
| -- |
OCLCQ |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.H85 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hultén, Bertil, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
444787 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sensory marketing / |
| Statement of responsibility, etc. |
Bertil Hultén, Niklas Broweus, Marcus van Dijk. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Basingstoke ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 183 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
What is Sensory Marketing? -- |
| -- |
Human Senses as a Resource -- |
| -- |
Sensorial Strategies and Customer Treatment -- |
| -- |
The Human Senses are in the Centre -- |
| -- |
Brand and Experience Logic -- |
| -- |
The Senses and the Sensory Experience -- |
| -- |
The Individual's Experience Logic -- |
| Miscellaneous information |
2. |
| Title |
Marketing 3 -- |
| -- |
Shifting Dynamics -- |
| -- |
Modern and Post-modern Values -- |
| -- |
Individualization as Lifestyle -- |
| -- |
From Product to Sensory Experience -- |
| -- |
The Brand and Sensory Marketing -- |
| Miscellaneous information |
3. |
| Title |
The Smell Sense -- |
| -- |
To Sniff for A Proper Deal -- |
| -- |
Scent as Experience Trigger -- |
| -- |
Scent's Deep and Dimensions -- |
| -- |
The Brand as Smell Experience -- |
| Miscellaneous information |
4. |
| Title |
The Sound Sense -- |
| -- |
Sound to Hear and Understand -- |
| -- |
Sound as Experience Trigger -- |
| -- |
The Holism of Sound -- |
| -- |
The Brand as Sound Experience -- |
| Miscellaneous information |
5. |
| Title |
The Sight Sense -- |
| -- |
The Art of Seeing -- |
| -- |
Visualization as Experience Trigger -- |
| -- |
The Formation of the Service Landscape -- |
| -- |
The Brand as Sight Experience -- |
| Miscellaneous information |
6. |
| Title |
The Taste Sense -- |
| -- |
A Tasteless Marketing -- |
| -- |
Taste as Experience Trigger -- |
| -- |
Brands with Spice -- |
| -- |
The Brand as Taste Experience -- |
| Miscellaneous information |
7. |
| Title |
The Touch Sense -- |
| -- |
A Tactile Marketing -- |
| -- |
Texture as Experience Trigger -- |
| -- |
To Touch a Feeling -- |
| -- |
The Brand as Touch Experience -- |
| Miscellaneous information |
8. |
| Title |
The Brand As Sensory Experience -- |
| -- |
Empathy and Delight -- |
| -- |
Sensors, Sensations and Sense Expressions -- |
| -- |
The Brand Soul as Heart and Mind -- |
| -- |
The Supreme Sensory Experience. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The culture of the contemporary society becomes more and more individualized and experience-based, with an abundance of many similar brands, products and services. This development is the start of a new marketing era. Functional attributes and product benefits are no longer enough in order to attract and commit the customers. Firms must affect through smelling, hearing, seeing, tasting or touching. This pioneering book shows how the five human senses - smell, sound, sight, taste or touch - are the starting point for a firm's strategic marketing. It concerns how firms are able to treat the customers in a more intimate and personal way than before, through emotional, rational and sensual elements. The book covers the ongoing shift from mass-marketing and relationship-marketing to sensory marketing. It shows the importance for marketers, practitioners and researchers as well as students to reach the five human senses at a deeper level than traditional mass-marketing and relationship-marketing theories do. This innovative book offers a theoretical as well as a practical understanding of sensory marketing. It gives the arguments, shows best practice and real life examples, as well as outlining new concepts and models."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Senses and sensation |
| 9 (RLIN) |
323833 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broweus, Niklas, |
| Relator term |
author. |
| 9 (RLIN) |
1075011 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dijk, Marcus van, |
| Relator term |
author. |
| 9 (RLIN) |
267790 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11578324 |
| b |
14-08-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 HUL |
| g |
1 |
| i |
A468644B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$56.43 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
12 |
| v |
9 |
| w |
0 |
| x |
4 |
| y |
.i12931603 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
