MARC details
| 000 -LEADER |
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| fixed length control field |
04521cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221109185023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090825s2009 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009018429 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470401427 |
| Qualifying information |
cloth |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470401422 |
| Qualifying information |
cloth |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11578014 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)298775906 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
CDX |
| -- |
ORX |
| -- |
OCoLC |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
W44 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina |
| Relator term |
author. |
| 9 (RLIN) |
1074993 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Designing brand identity : |
| Remainder of title |
an essential guide for the entire branding team / |
| Statement of responsibility, etc. |
Alina Wheeler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 310 pages : |
| Other physical details |
illustrations (chiefly colour) ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 292-293) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
Presents the fundamental concepts needed to jumpstart the brand identity process and create a shared vocabulary for the entire team -- |
| -- |
Brand basics -- |
| -- |
What is brand? -- |
| -- |
What is brand identity? -- |
| -- |
What is branding? -- |
| -- |
Who are stakeholders? -- |
| -- |
Why invest? -- |
| -- |
Brand strategy -- |
| -- |
Positioning -- |
| -- |
Big idea -- |
| -- |
Customer experience -- |
| -- |
Names -- |
| -- |
Brand architecture -- |
| -- |
Taglines -- |
| -- |
Staying on message -- |
| -- |
Cross Cultures -- |
| -- |
Brand identity ideals -- |
| -- |
Overview -- |
| -- |
Vision -- |
| -- |
Meaning -- |
| -- |
Authenticity -- |
| -- |
Differentiation -- |
| -- |
Durability -- |
| -- |
Coherence -- |
| -- |
Flexibility -- |
| -- |
Commitment -- |
| -- |
Value -- |
| -- |
Brand identity elements -- |
| -- |
Brand marks -- |
| -- |
Sequence of cognition -- |
| -- |
Word marks -- |
| -- |
Letter form marks -- |
| -- |
Pictorial marks -- |
| -- |
Abstract marks -- |
| -- |
Emblems -- |
| -- |
Characters -- |
| -- |
Look and feel -- |
| -- |
Brand forces -- |
| -- |
Brand Dynamics -- |
| -- |
Sustainability -- |
| -- |
Social media -- |
| -- |
Brand licensing -- |
| -- |
Private labeling -- |
| -- |
Certification -- |
| -- |
Personal branding -- |
| -- |
Before and after -- |
| -- |
Merger -- |
| -- |
New name -- |
| -- |
Redesign -- |
| -- |
Packaging -- |
| Miscellaneous information |
Part 2. |
| Title |
Presents a universal brand identity process regardless of the project's scope and nature. This section answers the question "Why does it take so long?" -- |
| -- |
A process for success -- |
| -- |
Managing the process -- |
| -- |
Measuring success -- |
| -- |
Collaboration -- |
| -- |
Decision making -- |
| -- |
Insight -- |
| -- |
Phase 1 Conducting research -- |
| -- |
Overview -- |
| -- |
Market research -- |
| -- |
Usability -- |
| -- |
Marketing audit -- |
| -- |
Competitive audit -- |
| -- |
Language audit -- |
| -- |
Audit readout -- |
| -- |
Phase 2 Clarifying strategy -- |
| -- |
Overview -- |
| -- |
Narrowing the focus -- |
| -- |
Brand brief -- |
| -- |
Naming -- |
| -- |
Phase 3 Designing identity -- |
| -- |
Overview -- |
| -- |
Logotype + signature -- |
| -- |
Color -- |
| -- |
More color -- |
| -- |
Typography -- |
| -- |
Sound -- |
| -- |
Motion -- |
| -- |
Trial applications -- |
| -- |
Presentation -- |
| -- |
Phase 4 Creating touchpoints -- |
| -- |
Overview -- |
| -- |
Trademark process -- |
| -- |
Letterhead -- |
| -- |
Business card -- |
| -- |
Collateral -- |
| -- |
Website -- |
| -- |
Favicons -- |
| -- |
Signage -- |
| -- |
Product design -- |
| -- |
Packaing -- |
| -- |
Advertising -- |
| -- |
Environments -- |
| -- |
Vehicles -- |
| -- |
Uniforms -- |
| -- |
Ephemera -- |
| -- |
Phase 5 Managing assets -- |
| -- |
Managing assets -- |
| -- |
Overview -- |
| -- |
Changing brand identity -- |
| -- |
Launching brand identity -- |
| -- |
Building brand champions -- |
| -- |
Internal design teams -- |
| -- |
Brand books -- |
| -- |
Standards content -- |
| -- |
Standards + guidelines -- |
| -- |
Online branding tools -- |
| -- |
Reproduction files -- |
| -- |
Global metrics -- |
| -- |
Best Practices -- |
| Miscellaneous information |
Part 3. |
| Title |
Showcases best practices: Local and global, public and private, these projects inspire and examplity original flexible, lasting solution -- |
| -- |
Aclu -- |
| -- |
Amazon.com -- |
| -- |
Apotek -- |
| -- |
Assurant -- |
| -- |
Aveda Uruku -- |
| -- |
Beeline -- |
| -- |
Bp -- |
| -- |
California Academy of Sciences -- |
| -- |
Cereality -- |
| -- |
Chambers Group -- |
| -- |
City ChurchEastside -- |
| -- |
Coca-Cola -- |
| -- |
Eimer Stahl -- |
| -- |
Fed -- |
| -- |
Ex -- |
| -- |
Feng -- |
| -- |
FORA.tv -- |
| -- |
Ge -- |
| -- |
Good Housekeeping Seal -- |
| -- |
Heavy Bubble -- |
| -- |
Herman Miller -- |
| -- |
Hot Wheels -- |
| -- |
Hp -- |
| -- |
IUNI Educational -- |
| -- |
Kort & Godt -- |
| -- |
Laura Zindel -- |
| -- |
Library of Congress -- |
| -- |
Mo -- |
| -- |
Ma -- |
| -- |
The New School -- |
| -- |
Nizuc -- |
| -- |
Obama -- |
| -- |
Olympic Games -- |
| -- |
Park Angels -- |
| -- |
PNC Virtual Wallet -- |
| -- |
Presbyterian Church -- |
| -- |
Preferred -- |
| -- |
Saks Fifth Avenue -- |
| -- |
Sugar -- |
| -- |
Fish -- |
| -- |
Superman -- |
| -- |
Tate -- |
| -- |
Thomas Jefferson's Poplar Forest --T |
| -- |
Vo -- |
| -- |
Unilever -- |
| -- |
Vanguard ETFs -- |
| -- |
Velfina -- |
| -- |
Vueling -- |
| -- |
The Wild Center -- |
| -- |
Xohm. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
Design |
| 9 (RLIN) |
788956 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
313425 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
