MARC details
| 000 -LEADER |
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| fixed length control field |
05966cam a2200469 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221109181107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
071207s2007 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007035534 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470517913 |
| Qualifying information |
cloth (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470517918 |
| Qualifying information |
cloth (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11471748 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)169873365 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
BAKER |
| -- |
C#P |
| -- |
BWK |
| -- |
IXA |
| -- |
OCLCG |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.K56 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
King, Stephen, |
| Dates associated with a name |
1931-2006 |
| 9 (RLIN) |
267933 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A master class in brand planning : |
| Remainder of title |
the timeless works of Stephen King / |
| Statement of responsibility, etc. |
edited by Judie Lannon, Merry Baskin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester, West Sussex, England ; |
| -- |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xliii, 351 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Planning: Role and Structure -- |
| Miscellaneous information |
1. |
| Title |
Who Do You Think You Are? / |
| Statement of responsibility |
Malcolm White -- |
| Miscellaneous information |
1.1. |
| Title |
The Anatomy of Account Planning / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
1.2. |
| Title |
The Origins of Account Planning / |
| Statement of responsibility |
John Treasure -- |
| Miscellaneous information |
1.3. |
| Title |
How I Started Account Planning in Agencies / |
| Statement of responsibility |
Stanley Pollitt -- |
| Miscellaneous information |
2. |
| Title |
How Brands and the Skills of Branding have Flowered / |
| Statement of responsibility |
Rita Clifton -- |
| Miscellaneous information |
2.1. |
| Title |
What is a Brand? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
3. |
| Title |
The Price of Freedom is Eternal Vigilance / |
| Statement of responsibility |
Rory Sutherland -- |
| Miscellaneous information |
3.1. |
| Title |
Advertising: Art and Science / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
4. |
| Title |
The Market's Evolved, Why Hasn't Planning? / |
| Statement of responsibility |
Merry Baskin -- |
| Miscellaneous information |
4.1. |
| Title |
Strategic Development of Brands / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
5. |
| Title |
Learning and Improvement, Not Proof and Magic Solutions / |
| Statement of responsibility |
William Eccleshare -- |
| Miscellaneous information |
5.1. |
| Title |
Improving Advertising Decisions / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
6. |
| Title |
The Media Planner's Revenge / |
| Statement of responsibility |
Marco Rimini -- |
| Miscellaneous information |
6.1. |
| Title |
Inter-media Decisions: Implications for Agency Structure / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
Part II. |
| Title |
Planning: Craft Skills -- |
| Miscellaneous information |
7. |
| Title |
A Revolutionary Challenge to ConventionalWisdom / |
| Statement of responsibility |
Paul Feldwick -- |
| Miscellaneous information |
7.1. |
| Title |
What Can Pre-testing Do? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
8. |
| Title |
FourWisest Principles You Will Ever Read / |
| Statement of responsibility |
Simon Clemmow -- |
| Miscellaneous information |
8.1. |
| Title |
Practical Progress from a Theory of Advertisements / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
9. |
| Title |
JWT's Debt to Stephen King / |
| Statement of responsibility |
Guy Murphy -- |
| Miscellaneous information |
9.1. |
| Title |
In Pursuit of an Intense Response / |
| Statement of responsibility |
Rosemarie Ryan and Ty Montague -- |
| Miscellaneous information |
9.2. |
| Title |
Advertising Idea / |
| Statement of responsibility |
Stephen King - from JWT Toolkit -- |
| Miscellaneous information |
9.3. |
| Title |
JWT Engagement Planning in China: The Art of Idea Management / |
| Statement of responsibility |
Tom Doctoroff -- |
| Miscellaneous information |
10. |
| Title |
Short-Term Effects may be Easier to Measure but Long-Term Effects are More Important / |
| Statement of responsibility |
Tim Broadbent -- |
| Miscellaneous information |
10.1. |
| Title |
Setting Advertising Budgets for Lasting Effects / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
Part III. |
| Title |
Market Research -- |
| Miscellaneous information |
11. |
| Title |
A Theory that Built a Company / |
| Statement of responsibility |
Mike Hall -- |
| Miscellaneous information |
11.1. |
| Title |
Can Research Evaluate the Creative Content of Advertising? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
12. |
| Title |
The Great Bridge Builder: Searching for Order out of Chaos / |
| Statement of responsibility |
Creenagh Lodge -- |
| Miscellaneous information |
12.1. |
| Title |
Advertising Research for New Brands / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
13. |
| Title |
You Can't Make Sense of Facts until you've Had an Idea / |
| Statement of responsibility |
Kevin McLean -- |
| Miscellaneous information |
13.1. |
| Title |
Applying Research to Decision Making / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
14. |
| Title |
Measuring Public Opinion in an IndividualisticWorld / |
| Statement of responsibility |
Chris Forrest -- |
| Miscellaneous information |
14.1. |
| Title |
Conflicts in Democracy: The Need for More Opinion Research / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
15. |
| Title |
The Perfect Role Model for Researchers Today / |
| Statement of responsibility |
David Smith -- |
| Miscellaneous information |
15.1. |
| Title |
Tomorrow's Research / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
Part IV. |
| Title |
Marketing - General -- |
| Miscellaneous information |
16. |
| Title |
Old Brands Never Die. They Just get Sold for a Huge Profit / |
| Statement of responsibility |
Martin Deboo -- |
| Miscellaneous information |
16.1. |
| Title |
What Makes New Brands Succeed? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
17. |
| Title |
The Retail Revolution gets Underway / |
| Statement of responsibility |
Andrew Seth -- |
| Miscellaneous information |
17.1. |
| Title |
What's New about the New Advertisers? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
18. |
| Title |
A Robust Defence of what Brand Advertising is For / |
| Statement of responsibility |
Stephen Carter -- |
| Miscellaneous information |
18.1. |
| Title |
New Brands: Barriers to Entry? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
19. |
| Title |
The Train to Strawberry Hill / |
| Statement of responsibility |
Hugh Burkitt -- |
| Miscellaneous information |
19.1. |
| Title |
Has Marketing Failed, or was it Never Really Tried? / |
| Statement of responsibility |
Stephen King -- |
| Miscellaneous information |
20. |
| Title |
A Challenge to Change Behaviour / |
| Statement of responsibility |
Neil Cassie -- |
| Miscellaneous information |
20.1. |
| Title |
Brand Building in the 1990s / |
| Statement of responsibility |
Stephen King. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Management |
| 9 (RLIN) |
705441 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| 9 (RLIN) |
321405 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Management. |
| 9 (RLIN) |
313432 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lannon, Judie, |
| Relator term |
editor. |
| 9 (RLIN) |
1074538 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baskin, Merry, |
| Relator term |
editor. |
| 9 (RLIN) |
1046076 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html">http://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11471748 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 KIN |
| g |
1 |
| i |
A468842B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$70.02 |
| q |
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| r |
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| s |
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| t |
0 |
| u |
18 |
| v |
1 |
| w |
0 |
| x |
2 |
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.i12932942 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
2 |
