MARC details
000 -LEADER |
fixed length control field |
03523cam a22003378a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211129151855.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090721s2009 nyua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009012333 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781401322908 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1401322905 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)262885036 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
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BTCTA |
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YDXCP |
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IEB |
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MNY |
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SHH |
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LMR |
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NLGGC |
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ATU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.A6197 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.816 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Anderson, Chris, |
Dates associated with a name |
1961- |
9 (RLIN) |
443851 |
245 10 - TITLE STATEMENT |
Title |
Free : |
Remainder of title |
the future of a radical price / |
Statement of responsibility, etc. |
Chris Anderson. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
Hyperion, |
Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 274 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. The birth of free -- 2. Free 101 : a short course on a most misunderstood word -- 3. The history of free : zero, lunch, and the enemies of capitalism -- 4. The psychology of free : it feels good : too good? -- 5. Too cheap to matter : the web's lesson : when something halves in price each year, zero is inevitable -- 6. "Information wants to be free" : the history of a phrase that defined the digital age -- 7. Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- 8. De-monitization : Google and the birth of a twenty-first-century economic model -- 9. The new media models : free media is nothing new : what is new is the expansion of that model to everything else online -- 10. How big is the free economy? : there's more to it than just dollars and cents -- 11. Econ 000 : how a century-old joke became the law of digital economics -- 12. Non-monetary economies : where money doesn't rule, what does? -- 13. Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- 14. Free world : China and Brazil are the frontiers of free : what can we learn from them? -- 15. Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion -- 16. "You get what you pay for" and other doubts about free -- Coda. Free in a time of economic crisis -- Free rules : the ten principles of abundance thinking -- Freemium tactics -- Fifty business models built on free. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Free material |
9 (RLIN) |
337873 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Pricing |
9 (RLIN) |
322706 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
320436 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Success in business. |
9 (RLIN) |
324640 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b11471591 |
b |
11-07-17 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.816 AND |
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A468951B |
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cmain |
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29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nyu |
-- |
0 |