MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03444cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101221506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090529s2010 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009011023 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136085431 |
| Qualifying information |
casebound |
| -- |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136085430 |
| Qualifying information |
casebound |
| -- |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11465244 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)297146322 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CDX |
| -- |
OCoLC |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M29 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K., |
| Relator term |
author. |
| 9 (RLIN) |
1034657 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied orientation / |
| Statement of responsibility, etc. |
Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 897 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Introduction and Early Phases of Marketing Research -- |
| Miscellaneous information |
1. |
| Title |
Introduction to Marketing Research -- |
| Miscellaneous information |
2. |
| Title |
Defining the Marketing Research Problem and Developing an Approach -- |
| Miscellaneous information |
Part II. |
| Title |
Research Design Formulation -- |
| Miscellaneous information |
3. |
| Title |
Research Design -- |
| Miscellaneous information |
4. |
| Title |
Exploratory Research Design: Secondary Data -- |
| Miscellaneous information |
5. |
| Title |
Exploratory Research Design: Qualitative Research -- |
| Miscellaneous information |
6. |
| Title |
Descriptive Research design: Survey and Observation -- |
| Miscellaneous information |
7. |
| Title |
Causal Research Design: Experimentation -- |
| Miscellaneous information |
8. |
| Title |
Measurement and Scaling: Fundamentals and Comparative Scaling -- |
| Miscellaneous information |
9. |
| Title |
Measurement and Scaling: Noncomparative Scaling Techniques -- |
| Miscellaneous information |
10. |
| Title |
Questionnaire and Form Design -- |
| Miscellaneous information |
11. |
| Title |
Sampling: Design and Procedures -- |
| Miscellaneous information |
12. |
| Title |
Sampling: Final and Initial Sample Size Determination -- |
| Miscellaneous information |
Part III. |
| Title |
Data Collection, Preparation, Analysis and Reporting -- |
| Miscellaneous information |
13. |
| Title |
Field Work -- |
| Miscellaneous information |
14. |
| Title |
Data Preparation -- |
| Miscellaneous information |
15. |
| Title |
Frequency Distribution, Cross-tabulation, and Hypothesis Testing -- |
| Miscellaneous information |
16. |
| Title |
Analysis of Variance and Covariance -- |
| Miscellaneous information |
17. |
| Title |
Correlation and Regression -- |
| Miscellaneous information |
18. |
| Title |
Discriminant and Logit Analysis -- |
| Miscellaneous information |
19. |
| Title |
Factor Analysis -- |
| Miscellaneous information |
20. |
| Title |
Cluster Analysis -- |
| Miscellaneous information |
21. |
| Title |
Multidimensional Scaling and Conjoint Analysis -- |
| Miscellaneous information |
22. |
| Title |
Structural Equation Modeling and Path Analysis -- |
| Miscellaneous information |
23. |
| Title |
Report Preparation and Presentation -- |
| Miscellaneous information |
24. |
| Title |
International Marketing Research -- |
| -- |
Cases. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
338698 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology |
| 9 (RLIN) |
372177 |
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07-10-19 |
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27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
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b |
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s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
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0 |
