MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03854cam a22003734i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101220732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090216s2009 nyua b s001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008024987 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0791476758 |
| Qualifying information |
hc |
| -- |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780791476758 |
| Qualifying information |
hc |
| -- |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)232257159 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
C#P |
| -- |
CDX |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN175 |
| Item number |
.M87 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murray, Joddy, |
| Dates associated with a name |
1968- |
| Relator term |
author. |
| 9 (RLIN) |
1073339 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Non-discursive rhetoric : |
| Remainder of title |
image and affect in multimodal composition / |
| Statement of responsibility, etc. |
Joddy Murray. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Albany : |
| Name of producer, publisher, distributor, manufacturer |
SUNY Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2009] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 232 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 211-221) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| -- |
Connections to Langer -- |
| -- |
Connections to Neuroscience -- |
| -- |
Connections to Multimodal Texts -- |
| Miscellaneous information |
1. |
| Title |
Non-Discursive Symbolization -- |
| -- |
Langerian Symbolization -- |
| -- |
Language as both Discursive and Non-Discursive -- |
| -- |
Language as both Individual and Social -- |
| -- |
Language Failure and Ambiguity as Important to Writing -- |
| -- |
Language is Closely Tied to Image and Consciousness -- |
| -- |
Non-Discursive Symbolization, the Ineffable, and Invention -- |
| Miscellaneous information |
2. |
| Title |
Non-Discursive Symbolization, Image, and New Media -- |
| -- |
Visual Literacy and Pedagogy -- |
| -- |
Technical Communications and Digital Literacy -- |
| -- |
Cultural Studies and the Image -- |
| -- |
Image as Non-Discursive Symbolization -- |
| Miscellaneous information |
3. |
| Title |
Affect and Image - Neuroscience and Symbolization -- |
| -- |
Affective Domain in Composition and Rhetoric -- |
| -- |
Body/Mind and Logical/Emotional: Overcoming -- |
| -- |
False Dichotomies -- |
| -- |
Neuroscience, Image, and Affect -- |
| -- |
Neuroscience, Consciousness and Symbolization -- |
| -- |
Theories of Will -- |
| -- |
The Role of Consciousness and Will in the Non-Discursive -- |
| Miscellaneous information |
4. |
| Title |
Non-Discursive Textual Production and Multimedia -- |
| -- |
Writing Theory/Invention Theory -- |
| -- |
Non-Discursive Theory of Writing -- |
| -- |
A Non-Discursive to Discursive Composing Model -- |
| -- |
Image Consumption, Production, & Distribution -- |
| Miscellaneous information |
5. |
| Title |
Composing Multimodality -- |
| -- |
The Rhetorical Image -- |
| -- |
Values of Multimodality -- |
| -- |
Cinematic Rhetoric -- |
| -- |
Assessing Multimodality -- |
| -- |
Conclusions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Examines the role of image and affect in teaching with new digital technologies and multimedia composition. Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rhetoric |
| 9 (RLIN) |
323409 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 9 (RLIN) |
315742 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11448866 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
808 MUR |
| g |
1 |
| i |
A433551B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$89.42 |
| q |
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| r |
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0 |
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5 |
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0 |
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.i12902640 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
