MARC details
| 000 -LEADER |
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| fixed length control field |
05174cam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101232813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080606s2009 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008040261 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1405144092 |
| Qualifying information |
hardcover (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405144094 |
| Qualifying information |
hardcover (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1405144106 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405144100 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11430989 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)246887190 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
BWK |
| -- |
OCoLC |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5813.U6 |
| Item number |
A6196 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10420973 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising and society : |
| Remainder of title |
controversies and consequences / |
| Statement of responsibility, etc. |
edited by Carol J. Pardun. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester, U.K. ; |
| -- |
Malden, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley-Blackwell, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 209 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction. People Don't Hate Advertising: They Hate Bad Advertising / |
| Statement of responsibility |
Carol J. Pardun -- |
| Miscellaneous information |
2. |
| Title |
The Economic Impact of Advertising: What's the Controversy? -- |
| -- |
Argument. Advertising Makes Products More Expensive / |
| Statement of responsibility |
Edd Applegate -- |
| Title |
Counterargument. Advertising Lowers Prices for Consumers / |
| Statement of responsibility |
C. Ann Hollifield -- |
| Miscellaneous information |
3. |
| Title |
Advertising to Children: Gimme, Gimme, Gimme!!! Do Children Need More Protection from Advertising? -- |
| -- |
Argument. Yes! Children Need Protection from the Bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the Big Purple Dinosaurs / |
| Statement of responsibility |
Keisha L. Hoerrner -- |
| Title |
Counterargument. No! Children Are Smarter Than We Think. We Coddle Them Enough Already! / |
| Statement of responsibility |
J. Walker Smith -- |
| Miscellaneous information |
4. |
| Title |
Political Advertising: Necessary, Necessary Evil, or Evil Necessarily? -- |
| -- |
Argument. Political Advertising Serves an Important Role for American Voters / |
| Statement of responsibility |
Anne Johnston -- |
| Title |
Counterargument. Political Advertising Has No Place in the U.S. Democratic System / |
| Statement of responsibility |
Jennifer D. Greer -- |
| Miscellaneous information |
5. |
| Title |
Tobacco Advertising: When People Do Dumb Things -- |
| -- |
Argument. Tobacco advertising: The Strong First Amendment Right to Promote Lawful Products / |
| Statement of responsibility |
R. Michael Hoefges -- |
| Title |
Counterargument. The fumes of truth / |
| Statement of responsibility |
Jef I. Richards -- |
| Miscellaneous information |
6. |
| Title |
Alcohol Advertising: A Match Made in Heaven or a Pact with the Devil? -- |
| -- |
Argument. Alcohol Is So Problematic that Advertising or Promoting It in Any Way Should Be Banned from All Televised Events / |
| Statement of responsibility |
Lara Zwarun -- |
| Title |
Counterargument. Eliminating Alcohol Advertising on Television because Underage People Drink Is as Misguided as Restricting Automobile Advertising because People Drive Too Fast / |
| Statement of responsibility |
Jason Chambers -- |
| Miscellaneous information |
7. |
| Title |
Advertising and Product Placement: And Now, the Star of the Show! -- |
| -- |
Argument. Product Placement Makes a Lot of Sense in Today's Media Environment / |
| Statement of responsibility |
Charles Lubbers -- |
| Title |
Counterargument. More than Entertainment: Product Placement in American Media Channels / |
| Statement of responsibility |
Kathy Brittain McKee -- |
| Miscellaneous information |
8. |
| Title |
Sex and Advertising: I'm Too Sexy for this Ad. or Am I? -- |
| -- |
Argument. Sex in Advertising: No Crime Here! / |
| Statement of responsibility |
Tom Reichert -- |
| Title |
Counterargument. Using Sex in Advertising Is Never a Good Idea / |
| Statement of responsibility |
Kathy Roberts Forde -- |
| Miscellaneous information |
9. |
| Title |
Stereotypes in Advertising: A Code to Help Us Understand a Concept Quickly? Or a Short-Changing Way to Look at the World? -- |
| -- |
Argument. Stereotypes Are the Best Way to give Consumers a Quick Understanding of the Creative Impact of the Message / |
| Statement of responsibility |
Marie Hardin -- |
| Title |
Counterargument. What's the Harm in Advertising Stereotypes? / |
| Statement of responsibility |
Jane Marcellus -- |
| Miscellaneous information |
10. |
| Title |
Direct-to-Consumer Pharmaceutical Advertising: A Prescription for Everything? -- |
| -- |
Argument. Doctor Knows Best: Why DTC Advertising of Prescription Medications Is Bad for Patients / |
| Statement of responsibility |
Beth E. Barnes -- |
| Title |
Counterargument. Feel Empowered! Enhanced Health Knowledge! / |
| Statement of responsibility |
Debbie Treise and Paula Rausch -- |
| Miscellaneous information |
11. |
| Title |
Puffery and Advertising: Puff the Magic Ad Man -- |
| Miscellaneous information |
12. |
| Title |
Advertising and Social Responsibility: Being Good is Always a Good Idea - Right? -- |
| -- |
Argument. Companies Are Wise -- and Ethical -- to Use “Social Responsibility” as a Creative Strategy / |
| Statement of responsibility |
Debra Merskin -- |
| Title |
Counterargument. The Adoption of Social Responsibility through Cause-Related Marketing as a Business Strategy Is Unethical / |
| Statement of responsibility |
Peggy Kreshel. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Organised in a point/counterpoint format, this up to date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States |
| 9 (RLIN) |
582301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Political |
| Geographic subdivision |
United States |
| 9 (RLIN) |
593126 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| 9 (RLIN) |
371373 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pardun, Carol J., |
| Relator term |
editor. |
| 9 (RLIN) |
1072555 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11430989 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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b |
| -- |
c |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
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0 |
