Marketing research : (Record no. 1189302)

MARC details
000 -LEADER
fixed length control field 03376cam a2200469 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101231020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060629s2008 nyua b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note Changed OCLC from 181068268 to 963696338
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404705
Qualifying information hbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404707
Qualifying information hbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071101071
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101073
Qualifying information pbk.
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b1139285x
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)963696338
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Description conventions rda
Transcribing agency UKM
Modifying agency BTCTA
-- BAKER
-- OCoLC
-- ATU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.,
Titles and words associated with a name Jr.,
Dates associated with a name 1944-
Relator term author.
9 (RLIN) 414775
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title in a digital information environment /
Statement of responsibility, etc. Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Higher Education,
Date of production, publication, distribution, manufacture, or copyright notice 2008.
264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer McGraw-Hill
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 690 pages :
Other physical details illustrations (some colour) ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Part 1.
Title The Role and Value of Marketing Research --
Miscellaneous information 1.
Title Marketing Research and Managerial Decision Making --
Miscellaneous information 2.
Title Overview of the Research Process and Research Proposals --
Miscellaneous information 3.
Title Information-Driven Technology and the Research Process --
Miscellaneous information 4.
Title Market Intelligence and Database Research --
Miscellaneous information Part 2.
Title Designing Marketing Research Projects --
Miscellaneous information 5.
Title Secondary Research: Designs, Searches, and Sources --
Miscellaneous information 6.
Title Exploratory Research Using Qualitative and Observation Methods --
Miscellaneous information 7.
Title Analyzing and Reporting Qualitative Research --
Miscellaneous information 8.
Title Descriptive Research Designs Using Surveys --
Miscellaneous information 9.
Title Causal Research Designs and Test Markets --
Miscellaneous information Part 3.
Title Designing and Conducting Surveys --
Miscellaneous information 10.
Title Sampling: Theories, Designs, and Plans --
Miscellaneous information 11.
Title Overview of Measurement: Construct Development and Scaling --
Miscellaneous information 12.
Title Advanced Measurement Designs for Survey Research --
Miscellaneous information 13.
Title Questionnaire Design: Concepts and Issues --
Miscellaneous information Part 4.
Title Data Preparation, Analysis, and Reporting Results --
Miscellaneous information 14.
Title Preparing Survey Data for Analysis --
Miscellaneous information 15.
Title Data Analysis: Testing for Significant Differences --
Miscellaneous information 16.
Title Data Analysis: Testing for Associations --
Miscellaneous information 17.
Title Overview of Multivariate Analysis Methods --
Miscellaneous information 18.
Title Preparing and Presenting Marketing Research Reports.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 338698
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.,
Relator term author.
9 (RLIN) 1070584
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.,
Relator term author.
9 (RLIN) 1070585
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1139285x
b 13-08-21
c 27-10-15
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Koha item type Book
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- (2)c
-- (2)s
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date last checked out
        City Campus City Campus City Campus Main Collection 29/10/2015 150.75 i12821937 31   658.83 HAI A470168B 29/10/2015 1 150.75 31/10/2021 Book  
        City Campus City Campus City Campus Main Collection 29/10/2015 150.75 i12821949 20 3 658.83 HAI A360713B 14/10/2019 1 150.75 31/10/2021 Book 14/10/2019
        City Campus City Campus City Campus Main Collection 29/10/2015 133.60 i13150960 38   658.83 HAI A491044B 26/08/2016 1 133.60 31/10/2021 Book 26/08/2016
        South Campus South Campus South Campus Main Collection 29/10/2015 127.67 i13107070 8   658.83 HAI A474007B 16/01/2024 1 127.67 31/10/2021 Book  
        South Campus South Campus South Campus Main Collection 29/10/2015 127.67 i13123580 1   658.83 HAI A492216B 16/01/2024 1 127.67 31/10/2021 Book 08/12/2016
        South Campus South Campus South Campus Main Collection 29/10/2015 133.60 i13150972 5   658.83 HAI A491034B 16/01/2024 1 133.60 31/10/2021 Book  

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