MARC details
000 -LEADER |
fixed length control field |
03376cam a2200469 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101231020.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060629s2008 nyua b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Changed OCLC from 181068268 to 963696338 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073404705 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073404707 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071101071 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071101073 |
Qualifying information |
pbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b1139285x |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)963696338 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
UKM |
Modifying agency |
BTCTA |
-- |
BAKER |
-- |
OCoLC |
-- |
ATU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F., |
Titles and words associated with a name |
Jr., |
Dates associated with a name |
1944- |
Relator term |
author. |
9 (RLIN) |
414775 |
245 10 - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
in a digital information environment / |
Statement of responsibility, etc. |
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
250 ## - EDITION STATEMENT |
Edition statement |
Fourth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Higher Education, |
Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 690 pages : |
Other physical details |
illustrations (some colour) ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2006. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Part 1. |
Title |
The Role and Value of Marketing Research -- |
Miscellaneous information |
1. |
Title |
Marketing Research and Managerial Decision Making -- |
Miscellaneous information |
2. |
Title |
Overview of the Research Process and Research Proposals -- |
Miscellaneous information |
3. |
Title |
Information-Driven Technology and the Research Process -- |
Miscellaneous information |
4. |
Title |
Market Intelligence and Database Research -- |
Miscellaneous information |
Part 2. |
Title |
Designing Marketing Research Projects -- |
Miscellaneous information |
5. |
Title |
Secondary Research: Designs, Searches, and Sources -- |
Miscellaneous information |
6. |
Title |
Exploratory Research Using Qualitative and Observation Methods -- |
Miscellaneous information |
7. |
Title |
Analyzing and Reporting Qualitative Research -- |
Miscellaneous information |
8. |
Title |
Descriptive Research Designs Using Surveys -- |
Miscellaneous information |
9. |
Title |
Causal Research Designs and Test Markets -- |
Miscellaneous information |
Part 3. |
Title |
Designing and Conducting Surveys -- |
Miscellaneous information |
10. |
Title |
Sampling: Theories, Designs, and Plans -- |
Miscellaneous information |
11. |
Title |
Overview of Measurement: Construct Development and Scaling -- |
Miscellaneous information |
12. |
Title |
Advanced Measurement Designs for Survey Research -- |
Miscellaneous information |
13. |
Title |
Questionnaire Design: Concepts and Issues -- |
Miscellaneous information |
Part 4. |
Title |
Data Preparation, Analysis, and Reporting Results -- |
Miscellaneous information |
14. |
Title |
Preparing Survey Data for Analysis -- |
Miscellaneous information |
15. |
Title |
Data Analysis: Testing for Significant Differences -- |
Miscellaneous information |
16. |
Title |
Data Analysis: Testing for Associations -- |
Miscellaneous information |
17. |
Title |
Overview of Multivariate Analysis Methods -- |
Miscellaneous information |
18. |
Title |
Preparing and Presenting Marketing Research Reports. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
9 (RLIN) |
338698 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bush, Robert P., |
Relator term |
author. |
9 (RLIN) |
1070584 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ortinau, David J., |
Relator term |
author. |
9 (RLIN) |
1070585 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b1139285x |
b |
13-08-21 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 HAI |
g |
1 |
i |
A470168B |
j |
0 |
l |
cmain |
o |
- |
p |
$150.75 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
31 |
v |
0 |
w |
0 |
x |
0 |
y |
.i12821937 |
z |
29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 HAI |
g |
1 |
i |
A360713B |
j |
0 |
l |
cmain |
o |
- |
p |
$150.75 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
20 |
v |
3 |
w |
0 |
x |
10 |
y |
.i12821949 |
z |
29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 HAI |
g |
1 |
i |
A474007B |
j |
0 |
l |
smain |
o |
- |
p |
$127.67 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
8 |
v |
0 |
w |
0 |
x |
0 |
y |
.i13107070 |
z |
29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 HAI |
g |
1 |
i |
A492216B |
j |
0 |
l |
smain |
o |
- |
p |
$127.67 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
1 |
v |
0 |
w |
0 |
x |
1 |
y |
.i13123580 |
z |
29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 HAI |
g |
1 |
i |
A491044B |
j |
0 |
l |
cmain |
o |
- |
p |
$133.60 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
38 |
v |
0 |
w |
0 |
x |
1 |
y |
.i13150960 |
z |
29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 HAI |
g |
1 |
i |
A491034B |
j |
0 |
l |
smain |
o |
- |
p |
$133.60 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
5 |
v |
0 |
w |
0 |
x |
0 |
y |
.i13150972 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
(2)c |
-- |
(2)s |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nyu |
-- |
0 |