MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03825cam a22003974i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211129150837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071228s2007 caua bf 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007922745 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412918863 |
| Qualifying information |
cased |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412918862 |
| Qualifying information |
cased |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412918871 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412918879 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)192045440 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
NLGGC |
| -- |
OUP |
| -- |
VOD |
| -- |
TXM |
| -- |
IOJ |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.S17 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The Sage handbook of advertising / |
| Statement of responsibility, etc. |
edited by Gerald J. Tellis, Tim Ambler. |
| 246 11 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 491 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Overview. |
| -- |
Handbook of advertising / |
| Statement of responsibility |
Gerard J. Tellis, Tim Ambler -- |
| Title |
Brief history of advertising / |
| Statement of responsibility |
Colin McDonald and Jane Scott -- |
| Title |
Integrated marketing communications: provenance, practice and principles / |
| Statement of responsibility |
Prasad A. Naik -- |
| Title |
Advertising and brand equity / |
| Statement of responsibility |
Kevin Lane Keller -- |
| Title |
How advertising works. |
| -- |
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength / |
| Statement of responsibility |
Derek D. Rucker, Richard E. Petty, Joseph R. Priester -- |
| Title |
Reinforcement and low attention processing / |
| Statement of responsibility |
Robert Heath -- |
| Title |
Role of consumer memory in advertising / |
| Statement of responsibility |
Nicole Votolato Montgomery, H. Rao Unnava -- |
| Title |
Emotions in advertising / |
| Statement of responsibility |
David W. Stewart, Jon Morris, Aditi Grover -- |
| Title |
Metaphor in advertising / |
| Statement of responsibility |
Gerald Zaltman, Dara MacCaba -- |
| Title |
Advertising practice. |
| -- |
Client/agency relationships / |
| Statement of responsibility |
David Wethey -- |
| Title |
Creative brief and its strategic role in the campaign development process / |
| Statement of responsibility |
Richard Storey, Edith Smit -- |
| Title |
Account planning : its history and its significance for ad agencies / |
| Statement of responsibility |
Paul Feldwick -- |
| Title |
Learning from case studies of effectiveness / |
| Statement of responsibility |
Peter Field -- |
| Title |
Analysis. |
| -- |
Pretesting : "before the rubber hits the road" / |
| Statement of responsibility |
Rik Pieters, Michel Wedel -- |
| Title |
Advertising tracking / |
| Statement of responsibility |
Seema Pai, S. Siddarth, Suresh Divakar -- |
| Title |
Advertising response models / |
| Statement of responsibility |
Marnik G. Dekimpe, Dominique M. Hanssens -- |
| Title |
Advertising effectiveness in contemporary markets / |
| Statement of responsibility |
Gerard J. Tellis -- |
| Title |
Planning. |
| -- |
Advertising creativity : balancing surprise and regularity / |
| Statement of responsibility |
Jacob Goldenberg, David Mazursky -- |
| Title |
Media planning / |
| Statement of responsibility |
Peter J. Danaher -- |
| Title |
Fresh view of the advertising budget process / |
| Statement of responsibility |
Paul W. Farris, Douglas C. West -- |
| Title |
Essentials of planning media schedules / |
| Statement of responsibility |
Demetrios Vakratsas, Prasad A. Naik -- |
| Title |
Peer - to - peer media opportunities / |
| Statement of responsibility |
Caroline Graham Austin, George M. Zinkhan, Ji Hee Song -- |
| Title |
Communication and new product adoption / |
| Statement of responsibility |
Donald R. Lehmann, Dina Mayzlin -- |
| Title |
Advertising environment. |
| -- |
Advertising regulation / |
| Statement of responsibility |
Jef I. Richards, Ross D. Petty -- |
| Title |
Advertising ethics : a multi- level theory approach / |
| Statement of responsibility |
Minette E. Drumwright -- |
| Title |
Advertising across cultures / |
| Statement of responsibility |
Susan P. Douglas, C. Samuel Craig -- |
| Title |
Advertising to vulnerable segments / |
| Statement of responsibility |
Carolyn Bonifield, Catherine Cole -- |
| Title |
Advertising, consumption and welfare / |
| Statement of responsibility |
Thomas C. O'Guinn -- |
| Title |
Advertisings' performance in a market system / |
| Statement of responsibility |
William L. Wilkie, Elizabeth S. Moore |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
372955 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tellis, Gerard J., |
| Dates associated with a name |
1950- |
| Relator term |
editor. |
| 9 (RLIN) |
392380 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambler, Tim, |
| Relator term |
editor. |
| 9 (RLIN) |
243371 |
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| b |
22-08-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 SAG |
| g |
1 |
| i |
A377414B |
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cmain |
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$208.39 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
4 |
