MARC details
000 -LEADER |
fixed length control field |
03092cam a2200409 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101230050.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080729s2008 si abf b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470822678 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470822678 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11372862 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)221153298 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BTCTA |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
BTCTA |
Modifying agency |
BAKER |
-- |
YDXCP |
-- |
BWX |
-- |
CE@ |
-- |
OCLCQ |
-- |
BWK |
-- |
OCoLC |
-- |
ATU |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-cc--- |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.33.C6 |
Item number |
L8 2008 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83420951 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lu, Pierre Xiao, |
Relator term |
author. |
9 (RLIN) |
1069580 |
245 10 - TITLE STATEMENT |
Title |
Elite China : |
Remainder of title |
luxury consumer behavior in China / |
Statement of responsibility, etc. |
Pierre Xiao Lu. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Elite China : |
Remainder of title |
Luxury consumer behaviour in China |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Singapore ; |
-- |
Hoboken, NJ : |
Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons (Asia), |
Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 208 pages, 12 unnumbered pages of plates : |
Other physical details |
illustrations (some colour), colour map ; |
Dimensions |
23 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Introduction. |
Title |
Understand China's Elite, Understand China's Future -- |
Miscellaneous information |
Ch. 1. |
Title |
Luxury Consumption and China's Elite -- |
Miscellaneous information |
Ch. 2. |
Title |
The Confused Concept of "Luxury" -- |
Miscellaneous information |
Ch. 3. |
Title |
Consumer Value Systems in 21st-Century China -- |
Miscellaneous information |
Ch. 4. |
Title |
A Typology of Chinese Luxury Consumers -- |
Miscellaneous information |
Ch. 5. |
Title |
Habits, Lifestyles, Locations -- |
Miscellaneous information |
Ch. 6. |
Title |
Opportunities for Chinese Luxury Brands. |
520 1# - SUMMARY, ETC. |
Summary, etc. |
"Elite China: Luxury Consumer Behavior in China is a handbook for fashion and luxury brands to better understand the China luxury market and the Chinese consumers. It provides a deep and detailed analysis from the historical, cultural, social, economical, marketing and consumer behavioral points of view." "Focusing on the melting-pot value system of the Chinese in the 21st century, Elite China illustrates consumption behavioral characteristics of this culturally rich but newly wealthy country toward luxury goods and luxury brands." "After gaining an understanding of luxury consumer behavior and segmentation based on psychographic factors, the author invites readers to make a "market visit" to the key Chinese cities for luxury goods and explains the specificities and differences for each region, such as consumer lifestyles and their special preferences." "The book concludes with effective marketing strategies for luxury professionals to improve their companies' performance in China, not only for established brands, but also for new brands (whether international or Chinese) who want to succeed in this booming market for luxury goods."--BOOK JACKET. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
Geographic subdivision |
China |
9 (RLIN) |
609597 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
Geographic subdivision |
China |
Form subdivision |
Case studies |
9 (RLIN) |
726144 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
China |
9 (RLIN) |
627374 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Luxury |
9 (RLIN) |
333598 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11372862 |
b |
03-10-17 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83420951 LU |
g |
1 |
i |
A428685B |
j |
0 |
l |
cmain |
o |
- |
p |
$36.32 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
10 |
v |
0 |
w |
0 |
x |
1 |
y |
.i12767694 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
si |
-- |
0 |