MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03542cam a22004334i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211104233247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080325s2008 nju 001 0ceng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007039475 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470165065 |
| Qualifying information |
cloth |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470165065 |
| Qualifying information |
cloth |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11362686 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)173659520 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
VP@ |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.V56 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vinjamuri, David, |
| Dates associated with a name |
1964- |
| Relator term |
author. |
| 9 (RLIN) |
441580 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Accidental branding : |
| Remainder of title |
how ordinary people build extraordinary brands / |
| Statement of responsibility, etc. |
David Vinjamuri. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 212 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"How some of the most successful businesses today are winning by breaking the rules of marketing ; Every year, thousands of entrepreneurs who are completely unschooled in modern marketing techniques start new businesses. The majority of these businesses fail, but a few survive and grow to be large, powerful consumer brands. In Accidental Branding, David Vinjamuri tells the story of seven of these brands and how their founders beat consumer giants by following their instincts and breaking the ?rules' of marketing. In the stories of Burt's Bees, Craigslist, J. Peterman, The Art of Shaving, Columbia Sportswear, Clif Bar, and Baby Einstein, Vinjamuri shows how these ordinary people beat established brands by doing things differently. Most importantly, Accidental Branding shows how all of these brands broke the same rules of marketing in the same ways--and were stronger for it. Whether you're an entrepreneur building your dream or a corporate marketer trying to build a more authentic brand, Accidental Branding will guide you to building stronger brands.; ; David Vinjamuri (New York, NY) teaches Marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels, and other leading consumer brands. He is also a former brand manager at Johnson & Johnson and Coca-Cola.;"--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies |
| 9 (RLIN) |
723575 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies |
| 9 (RLIN) |
711265 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Serendipity |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies |
| 9 (RLIN) |
723588 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Businesspeople |
| Geographic subdivision |
United States |
| Form subdivision |
Biography |
| 9 (RLIN) |
584433 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0809/2007039475-b.html">http://www.loc.gov/catdir/enhancements/fy0809/2007039475-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11362686 |
| b |
10-06-19 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 VIN |
| g |
1 |
| i |
A428371B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$29.78 |
| q |
- |
| r |
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0 |
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2 |
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0 |
| x |
0 |
| y |
.i12758334 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
