MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02995cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221110065053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080201s2008 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007039239 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412956471 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412956475 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)173502721 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
MUQ |
| -- |
OCLCG |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.K67 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author. |
| 9 (RLIN) |
306399 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc. |
Philip Kotler, Nancy R. Lee. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Social marketing : |
| Remainder of title |
Influencing behaviours for good |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 444 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 403-427) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Understanding Social Marketing -- |
| Miscellaneous information |
1. |
| Title |
Defining Social Marketing -- |
| Miscellaneous information |
2. |
| Title |
Steps in the Strategic Marketing Planning Process -- |
| Miscellaneous information |
3. |
| Title |
Discovering Keys to Success -- |
| Miscellaneous information |
Part II. |
| Title |
Analyzing the Social Marketing Environment -- |
| Miscellaneous information |
4. |
| Title |
Determining Research Needs and Options -- |
| Miscellaneous information |
5. |
| Title |
Mapping the Internal and External Environments -- |
| Miscellaneous information |
Part III. |
| Title |
Establishing Target Audiences Objectives and Goals -- |
| Miscellaneous information |
6. |
| Title |
Selecting Target Markets -- |
| Miscellaneous information |
7. |
| Title |
Setting Objectives and Goals -- |
| Miscellaneous information |
8. |
| Title |
Deepening Your Understanding of the Target Market and the Competition -- |
| Miscellaneous information |
Part IV. |
| Title |
Developing Social Marketing Strategies -- |
| Miscellaneous information |
9. |
| Title |
Creating a Desired Positioning -- |
| Miscellaneous information |
10. |
| Title |
Product: Creating a Product Platform -- |
| Miscellaneous information |
11. |
| Title |
Determining Monetary & Nonmonetary Incentives & Disincentives -- |
| Miscellaneous information |
12. |
| Title |
Place: Making Access Convenient and Pleasant -- |
| Miscellaneous information |
13. |
| Title |
Creating Messages, Choosing Messengers & Developing Creative Strategies -- |
| Miscellaneous information |
14. |
| Title |
Promotion: Selecting Communication Channels -- |
| Miscellaneous information |
Part V. |
| Title |
Managing Social Marketing Programs -- |
| Miscellaneous information |
15. |
| Title |
Developing a Plan for Monitoring and Evaluation -- |
| Miscellaneous information |
16. |
| Title |
Establishing Budgets & Finding Funding Partners -- |
| Miscellaneous information |
17. |
| Title |
Creating an Implementation Plan and Sustaining Behavior -- |
| Miscellaneous information |
Appendix A. |
| Title |
Social Marketing Planning Worksheets -- |
| Miscellaneous information |
Appendix B. |
| Title |
Social Marketing Resources. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
327132 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Behavior modification. |
| 9 (RLIN) |
314481 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1932- |
| Relator term |
author. |
| 9 (RLIN) |
419410 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html">http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11306658 |
| b |
15-09-20 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 KOT |
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1 |
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A425362B |
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0 |
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cmain |
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$72.86 |
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20 |
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.i12700939 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
