MARC details
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02356cam a22003258a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211103072741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070705s2007 vra 001 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170136068 (pbk.) : |
| Terms of availability |
$59.95 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11270998 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)174110681 |
| 037 ## - SOURCE OF ACQUISITION |
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| Source of stock number/acquisition |
Thomson Learning Australia, 80 Dorcas Street South Melbourne VIC 3205, web site: www.thomsonlearning.com |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Modifying agency |
Nz |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Healy, Genevieve, |
| Dates associated with a name |
1955- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing analysis / |
| Statement of responsibility, etc. |
Genevieve Healy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
200707 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Southbank, Vic. : |
| Name of producer, publisher, distributor, manufacturer |
Thomson Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 246 p ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2004. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The strategic planning process -- |
| Miscellaneous information |
2. |
| Title |
SWOT (or TOWS) analysis -- |
| Miscellaneous information |
3. |
| Title |
Portfolio models -- |
| Miscellaneous information |
4. |
| Title |
The strategic planning gap and growth strategies -- |
| Miscellaneous information |
5. |
| Title |
Five forces (industry structure) model -- |
| Miscellaneous information |
6. |
| Title |
Competitive generic strategies -- |
| Miscellaneous information |
7. |
| Title |
Value through brand equity and value adding -- |
| Miscellaneous information |
8. |
| Title |
Competitive market positions and related strategies -- |
| Miscellaneous information |
9. |
| Title |
Strategic alliances and networks -- |
| Miscellaneous information |
10. |
| Title |
Marketing program evaluation -- |
| Miscellaneous information |
Appendix 1. |
| Title |
Integrating case study: The ABC Cheese Factory -- |
| Miscellaneous information |
Appendix 2. |
| Title |
Additional case studies -- |
| Miscellaneous information |
Appendix 3. |
| Title |
Sample marketing plans -- |
| Miscellaneous information |
Appendix 4. |
| Title |
Competitive cost efficiencies. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text provides an in-depth understanding of a variety of strategic planning tools and models that a marketing planner can use as a basis for identifying possibilities and choosing options. While it assumes a good understanding of the basic marketing principles and practices, it remains accessible to students exposed to high-level management practices for the first time. Maintaining the current style and framework, there are no substantial changes to theory in this second edition, but examples and case material has been updated, including expansion from 1 to 4 cases and respond to reviewer comments. Also included will be 2 sample marketing plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
320442 |
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27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
vra |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
658.8 HEA |
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1 |
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A326489B |
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cmain |
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$62.27 |
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11 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
