MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02927cam a22003618a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101194224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060907s2007 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006029843 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780262113038 (hardcover : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11236255 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2006029843 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)71312865 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NA2540 |
| Item number |
.K51 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
720.1 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klingmann, Anna. |
| 9 (RLIN) |
1063019 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brandscapes : |
| Remainder of title |
architecture in the experience economy / |
| Statement of responsibility, etc. |
Anna Klingmann. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Architecture in the experience economy |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0708 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cambridge, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
MIT Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 364 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : architecture in the experience economy -- |
| -- |
Eyes which do not see -- |
| -- |
Changing of the code -- |
| -- |
Architecture without architects -- |
| -- |
Marketing without marketers -- |
| -- |
(M)arketing -- |
| -- |
(M)architecture -- |
| -- |
Beyond Bilbao -- |
| -- |
Architecture as a brand -- |
| -- |
Ten reminders to architects -- |
| -- |
Bridging the gap. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits and considering the damage it may do." "Klingmann argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether it be of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square - prototypes and case studies in branding - to Prada's superstar-architect-designed shopping epicenters and the banalities of NikeTown. Beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Symbolism in architecture |
| 9 (RLIN) |
324733 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Architecture |
| General subdivision |
Economic aspects |
| 9 (RLIN) |
797957 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b11236255 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
720.1 KLI |
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1 |
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A472144B |
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0 |
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cmain |
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$71.33 |
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9 |
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1 |
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.i1282866x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
