Segmentation strategies for hospitality managers : (Record no. 1176130)

MARC details
000 -LEADER
fixed length control field 02656cam a2200445 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101194100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070206s2007 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006031753
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789022168
Qualifying information hard (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789022165
Qualifying information hard (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789022176
Qualifying information soft
-- alk. paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789022172
Qualifying information soft
-- alk. paper
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11231932
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2006031753
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)71800652
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- UKM
-- YDXCP
-- BTCTA
-- IXA
-- OCLCQ
-- OCoLC
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number M685 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940688
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morritt, Ronald M.,
Relator term author.
9 (RLIN) 1062805
245 10 - TITLE STATEMENT
Title Segmentation strategies for hospitality managers :
Remainder of title target marketing for competitive advantage /
Statement of responsibility, etc. Ronald M. Morritt.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Haworth Press,
Date of production, publication, distribution, manufacture, or copyright notice [2007]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2007
300 ## - PHYSICAL DESCRIPTION
Extent xii, 236 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Haworth series in segmented, targeted, and customized marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 203-209) and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Ch. 1.
Title Introduction to segmentation --
Miscellaneous information Ch. 2.
Title Segmentation bases : panning for gold in the hospitality sector --
Miscellaneous information Ch. 3.
Title Niche marketing --
Miscellaneous information Ch. 4.
Title Niche marketing for hotel managers --
Miscellaneous information Ch. 5.
Title Relationship marketing --
Miscellaneous information Ch. 6.
Title Speical issues in segmentation --
Miscellaneous information Ch. 7.
Title The impact of marketing trends on segment selection --
Miscellaneous information Ch. 8.
Title The segmentation process --
Miscellaneous information Ch. 9.
Title Positioning strategy --
Miscellaneous information Ch. 10.
Title The impact of new technology on the hospitality industry --
Miscellaneous information Ch. 11.
Title Your segmentation battle plan : strategy and tactics.
520 1# - SUMMARY, ETC.
Summary, etc. "Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
9 (RLIN) 712952
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation
9 (RLIN) 320434
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Haworth series in segmented, targeted, and customized marketing.
9 (RLIN) 1049524
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11231932
b 03-10-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 647.940688 MOR
g 1
i A430639B
j 0
l cmain
o -
p $72.16
q -
r -
s -
t 0
u 26
v 2
w 1
x 1
y .i12598112
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 72.16 i12598112 26 2 647.940688 MOR A430639B 25/05/2021 03/04/2021 1 72.16 31/10/2021 Book

Powered by Koha