MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03274cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104190519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061215s2007 njua bf 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007274136 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470051248 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470051245 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11214478 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)123673324 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2007274136 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| Item number |
.S878 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sugarman, Joseph, |
| Dates associated with a name |
1938- |
| Relator term |
author. |
| 9 (RLIN) |
432769 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Adweek copywriting handbook : |
| Remainder of title |
the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / |
| Statement of responsibility, etc. |
Joseph Sugarman. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Copywriting handbook |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 338 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"An Adweek book"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 325-326) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : the origin of this book -- |
| Miscellaneous information |
1. |
| Title |
General knowledge -- |
| Miscellaneous information |
2. |
| Title |
Specific knowledge -- |
| Miscellaneous information |
3. |
| Title |
Practice, practice, practice -- |
| Miscellaneous information |
4. |
| Title |
The purpose of all the graphic elements of an ad -- |
| Miscellaneous information |
5. |
| Title |
The first sentence -- |
| Miscellaneous information |
6. |
| Title |
Creating the perfect buying environment -- |
| Miscellaneous information |
7. |
| Title |
Resonating with the reader -- |
| Miscellaneous information |
8. |
| Title |
The slippery slide -- |
| Miscellaneous information |
9. |
| Title |
Assumed constraints -- |
| Miscellaneous information |
10. |
| Title |
Seeds of curiosity -- |
| Miscellaneous information |
11. |
| Title |
Copy as emotion -- |
| Miscellaneous information |
12. |
| Title |
Selling the concept, not the product -- |
| Miscellaneous information |
13. |
| Title |
The incubation process -- |
| Miscellaneous information |
14. |
| Title |
How much copy should you write? -- |
| Miscellaneous information |
15. |
| Title |
The art of personal communication -- |
| Miscellaneous information |
16. |
| Title |
The copy sequence -- |
| Miscellaneous information |
17. |
| Title |
The editing process -- |
| Miscellaneous information |
18. |
| Title |
Powerful copy elements explained -- |
| Miscellaneous information |
19. |
| Title |
The psychological triggers -- |
| Miscellaneous information |
20. |
| Title |
Selling a cure, not prevention -- |
| Miscellaneous information |
21. |
| Title |
Rating your writing level -- |
| Miscellaneous information |
22. |
| Title |
Seven steps to writing great copy -- |
| Miscellaneous information |
23. |
| Title |
The lazy man's way to riches -- |
| Miscellaneous information |
24. |
| Title |
A fluke of nature -- |
| Miscellaneous information |
25. |
| Title |
Lingerie for men -- |
| Miscellaneous information |
26. |
| Title |
The more you learn -- |
| Miscellaneous information |
27. |
| Title |
A more stimulating way -- |
| Miscellaneous information |
28. |
| Title |
Magic baloney -- |
| Miscellaneous information |
29. |
| Title |
Pet plane -- |
| Miscellaneous information |
30. |
| Title |
Mail order mansion -- |
| Miscellaneous information |
31. |
| Title |
Hungarian conspiracy -- |
| Miscellaneous information |
32. |
| Title |
Vision breakthrough -- |
| Miscellaneous information |
33. |
| Title |
Gold space chains -- |
| Miscellaneous information |
34. |
| Title |
Consumers hero -- |
| Miscellaneous information |
35. |
| Title |
Nautilus spelling sale -- |
| Miscellaneous information |
36. |
| Title |
Writing for different media -- |
| Miscellaneous information |
App. A. |
| Title |
Assumed constraints, continued -- |
| Miscellaneous information |
App. B. |
| Title |
Seeds of curiosity, continued -- |
| Miscellaneous information |
App. C. |
| Title |
Summary of axioms and major points. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
712823 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11214478 |
| b |
29-04-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 SUG |
| g |
1 |
| i |
A429878B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$21.87 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i12564059 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
