MARC details
| 000 -LEADER |
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| fixed length control field |
05679cam a2200457 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101192645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061124s2007 ne a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007295530 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
LOCATION |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750681098 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780750681094 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11191594 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)85625595 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
DLC |
| -- |
YDXCP |
| -- |
BAKER |
| -- |
DEBBG |
| -- |
OCLCQ |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
GV742 |
| Item number |
.N54 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
796.0698 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nicholson, Matthew, |
| Relator term |
author. |
| 9 (RLIN) |
1061093 |
| 245 10 - TITLE STATEMENT |
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| Title |
Sport and the media : |
| Remainder of title |
managing the nexus / |
| Statement of responsibility, etc. |
Matthew Nicholson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ; |
| -- |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Elsevier, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 222 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Sport management series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 211-218) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
1. |
| Title |
Sport and the media : a defining relationship -- |
| Miscellaneous information |
2. |
| Title |
Media games : the evolution of the nexus -- |
| Miscellaneous information |
3. |
| Title |
Global players : the sport and media industries -- |
| Miscellaneous information |
4. |
| Title |
Putting up big numbers : broadcast rights and revenue -- |
| Miscellaneous information |
5. |
| Title |
Balancing the scales : sport media regulation -- |
| Miscellaneous information |
6. |
| Title |
Content is king : sport media texts -- |
| Miscellaneous information |
7. |
| Title |
Working the beat : sport media production -- |
| Miscellaneous information |
8. |
| Title |
Sport media planning and promotion : the foundations of coverage -- |
| Miscellaneous information |
9. |
| Title |
Feeding the media : communications -- |
| Miscellaneous information |
10. |
| Title |
Feeding the media : interactions -- |
| Miscellaneous information |
11. |
| Title |
Cash cows? : the commodity of sport celebrity -- |
| Miscellaneous information |
12. |
| Title |
Not all publicity is good : managing crises, scandals and reputations -- |
| Miscellaneous information |
13. |
| Title |
Sport media futures : a brave new world? |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.Sport & the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. After using this book throughout the course of a semester of study a student will understand the:* Historical development of sport and the media* Current commercial and contextual relationships between the media and sport industries* Ways in which audiences and advertisers drive the media coverage of sport* Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products* Ways in which the media represents sport in order to sell itThrough an understanding of these issues, it is expected that the student will have the foundation knowledge that will enable he or she to implement successful sport media management. As such, after using this book throughout the course of a semester of study a student will have developed a range of skills and be able to:* Plan for sport media coverage throughout the course of a season or year* Use a range of promotional tools and strategies as appropriate to the requirement and context (such as e-release, media conference, etc.)* Manage the media image of athletes within a sport organisation and be aware of the ways in which the media will seek to use those athletes* Manage the media representation of a sport organisation during a period of crisis or scandalFinally, it is expected that a student who uses Sport & the Media: managing the sport-media nexus will have sufficient knowledge of the possible future developments in the sport and media industries to be able to develop the sport organisation in which they work, so that they are able to respond quickly and effectively to media coverage and promotional opportunities in an increasingly mediated, commercial and global sport environment. Similarly, those that work within sport organisations will be able to obtain sustainable, quality and positive media coverage from a variety of media organisations, through reading this text* The definitive undergraduate resource for understanding how to manage the commercially critical relationship between sport and the media * A user-friendly combination of theoretical concepts and practical applications completed by global case study material * Developed learning features specifically created for semester long courses accompanied with online resources for lecturers"--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and sports |
| 9 (RLIN) |
320492 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing |
| 9 (RLIN) |
371853 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Economic aspects |
| 9 (RLIN) |
371852 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Sport management series. |
| 9 (RLIN) |
1047793 |
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| Koha item type |
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| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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ne |
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