Marketing research / (Record no. 1172706)

MARC details
000 -LEADER
fixed length control field 03035cam a2200361 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211104203135.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060622s2007 qeaa 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047081070X
Qualifying information pbk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470810705
Qualifying information pbk
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11186112
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)156918950
040 ## - CATALOGING SOURCE
Original cataloging agency ANL
Language of cataloging eng
Description conventions rda
Modifying agency ANL
-- NUWS:W
-- ATU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.,
Relator term author.
9 (RLIN) 228838
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. David A. Aaker [and others].
250 ## - EDITION STATEMENT
Edition statement Second Pacific Rim Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Milton, Qld. :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons Australia,
Date of production, publication, distribution, manufacture, or copyright notice 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 601 pages :
Other physical details illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information 1.
Title The Nature and Scope of Marketing Research --
Miscellaneous information Part 1.
Title Problem Definition --
Miscellaneous information 2.
Title Defining the Research Problem --
Miscellaneous information Part 2.
Title Research Design --
Miscellaneous information 3.
Title Introduction to Research Design --
Miscellaneous information Part 2. Section A.
Title Secondary & Standardised Sources --
Miscellaneous information 4.
Title Secondary and Standardised Sources of Marketing Data --
Miscellaneous information Part 2. Section B.
Title Exploratory & Qualitative Research --
Miscellaneous information 5.
Title Depth Interviews and Focus Groups --
Miscellaneous information 6.
Title Additional Qualitative Techniques --
Miscellaneous information Part 2. Section C.
Title Descriptive Research --
Miscellaneous information 7.
Title Planning the Survey --
Miscellaneous information 8.
Title Measurement --
Miscellaneous information 9.
Title Questionnaire Design and Administration --
Miscellaneous information Part 2. Section D.
Title Causal Research --
Miscellaneous information 10.
Title Experimentation --
Miscellaneous information Part 3.
Title Sampling --
Miscellaneous information 11.
Title Sampling Fundamentals --
Miscellaneous information 12.
Title Sample Size --
Miscellaneous information Part 4.
Title Data Analysis --
Miscellaneous information 13.
Title Fundamentals of Data Analysis --
Miscellaneous information 14.
Title Hypothesis Testing: Basic concepts and tests --
Miscellaneous information 15.
Title Correlation, Regression, and Factor Analysis --
Miscellaneous information Part 5.
Title Presenting the Results --
Miscellaneous information 16.
Title Presenting Research Results.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear focus on marketing research as a tool for helping organisations achieve their goals, and uses the macro-micro approach of reviewing the entire research process before considering each component part in detail. The focus is on understanding and conducting market research as the basis for making sound business decisions ."--Publisher's website.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Textbooks
9 (RLIN) 716559
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11186112
b 04-10-17
c 27-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
-- (2)s
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- qea
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.83 MAR
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z 29-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.83 MAR
g 1
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        South Campus South Campus South Campus Main Collection 29/10/2015 111.67 i13202431 1   658.83 MAR A493136B 16/01/2024 1 111.67 31/10/2021 Book

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