MARC details
| 000 -LEADER |
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| fixed length control field |
03480cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101192411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061222s2007 enka 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006051561 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0230507549 |
| Qualifying information |
cloth |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230507548 |
| Qualifying information |
cloth |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11184723 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)72702374 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
UKM |
| -- |
YDXCP |
| -- |
YDX |
| -- |
BTCTA |
| -- |
DEBBG |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.S516 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80019 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sinha, Indrajit, |
| Relator term |
author. |
| 9 (RLIN) |
1060823 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reverse psychology marketing : |
| Remainder of title |
the death of traditional marketing and the rise of the new "pull" game / |
| Statement of responsibility, etc. |
Indrajit Sinha, Thomas Foscht. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Baskingstoke [England] ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave MacMillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 198 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Death knell for traditional marketing -- |
| Miscellaneous information |
2. |
| Title |
Over-marketing and brand suicide -- |
| Miscellaneous information |
3. |
| Title |
"Wal-Marts and Ferraris" -- |
| Miscellaneous information |
4. |
| Title |
Network buzz and pull -- |
| Miscellaneous information |
5. |
| Title |
The new marketing zeitgeist -- |
| Miscellaneous information |
6. |
| Title |
The era of anti-marketing -- |
| Miscellaneous information |
7. |
| Title |
Conclusions - the big picture. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"DISCLAIMER- This book is not about engaging in the blame-and-praise game for the so-called winners and losers of the current business environment.Something deeper and more substantial is afoot in business today, which is changing the familiar management script. The tables have been turned on the fortunes of many long-established firms. The authors believe that a majority of the firms that are in trouble, and those that have failed recently, have done so because they have been let down by their own marketing. Traditional marketing is now being turned on its head. The ideas of marketing and branding strategy that passed for conventional wisdom before do not hold true today. A small but growing number of innovative firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a clear and unmistakable change in the global culture. In this era of globalization and the Internet the consumer is behaving in a radically different way and is no longer susceptible to the timeworn ploys of push marketing. The present times call for a new game - one that strays from the prescriptions that traditional marketing theory holds dear, indeed that sometimes works in a way that is counter to it (what the authors call "anti-marketing") and that lays focus on network-building and "pulling the customer" above all else. Many experienced hands in corporate boardrooms are oblivious to these shifting sands and evolving trends, and are paying the price as a result. This book, supplementing ideas and insights with numerous engaging and topical anecdotes, will show you how to understand and connect with this change."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects |
| 9 (RLIN) |
373688 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foscht, Thomas, |
| Relator term |
author. |
| 9 (RLIN) |
1060824 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0703/2006051561-b.html">http://catdir.loc.gov/catdir/enhancements/fy0703/2006051561-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b11184723 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.80019 SIN |
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1 |
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A372173B |
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0 |
| l |
cmain |
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$46.35 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
