MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02901pam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230526151024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061027s2007 mdua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006017784 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0742536742 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780742536746 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11181667 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2006017784 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)69734508 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1196 |
| Item number |
.R64 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
303.342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, William, |
| Dates associated with a name |
1944 February 13- |
| Relator term |
author. |
| 9 (RLIN) |
256195 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasion : |
| Remainder of title |
messages, receivers, and contexts / |
| Statement of responsibility, etc. |
William Rogers. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lanham, Md. : |
| Name of producer, publisher, distributor, manufacturer |
Rowman & Littlefield, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 408 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 387-392) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction -- |
| Miscellaneous information |
2. |
| Title |
Language and communication -- |
| Miscellaneous information |
3. |
| Title |
Persuasive messages -- |
| Miscellaneous information |
4. |
| Title |
Propaganda -- |
| Miscellaneous information |
5. |
| Title |
Argumentation -- |
| Miscellaneous information |
6. |
| Title |
Ethics and deception -- |
| Miscellaneous information |
7. |
| Title |
Understanding audiences and cultures -- |
| Miscellaneous information |
8. |
| Title |
Needs, emotions, motivations, and vulnerabilities -- |
| Miscellaneous information |
9. |
| Title |
Empirical theories of persuasion -- |
| Miscellaneous information |
10. |
| Title |
Empirical persuasion research -- |
| Miscellaneous information |
11. |
| Title |
Verbal and visual rhetorical theories -- |
| Miscellaneous information |
12. |
| Title |
Persuasion and politics -- |
| Miscellaneous information |
13. |
| Title |
Campaigns, counterpublics, movements, and cults -- |
| Miscellaneous information |
14. |
| Title |
The media influence : advertising, news, entertainment -- |
| Miscellaneous information |
15. |
| Title |
Skills for senders -- |
| Miscellaneous information |
16. |
| Title |
Skills for receivers. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| General subdivision |
Social aspects |
| 9 (RLIN) |
629974 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Rhetoric) |
| 9 (RLIN) |
322126 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda |
| 9 (RLIN) |
322835 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| b |
20-03-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mdu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
303.342 ROG |
| g |
0 |
| i |
A429006B |
| j |
0 |
| l |
cmain |
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$58.97 |
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24 |
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.i12532757 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
