MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02654cam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104171643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060317s2006 vra g 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0731404556 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780731404551 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11170207 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)71245073 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCoLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hammond, Simon, |
| Dates associated with a name |
1962- |
| Relator term |
author. |
| 9 (RLIN) |
430865 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Be brands : |
| Remainder of title |
Simon Hammond's creative brand revolution / |
| Statement of responsibility, etc. |
Simon Hammond. |
| 246 33 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Simon Hammond's creative brand revolution. |
| 246 33 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Creative brand revolution. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Camberwell, Vic. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 178 pages ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness? In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life. The bottom line is clear -- businesses must stop saying what they are and start BEing something customers want. This is where BE branding comes in -- a three-step philosophy that can radically change the future for companies, products and even people. BE brands are brands with BElief that consumers want to BElong to and that bring about wonderful, loyal, emotional BEhaviour. Best of all, Hammond not only reveals the easy three-step BE guide for business transformation, but he also names Australia's top twenty brands, exposing what you can learn from these powerhouses. Adopt the BE brand philosophy for your business -- large or small -- and you can dramatically alter the profitability, enjoyment and choices your business affords you."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
Australia |
| 9 (RLIN) |
668147 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
Australia |
| 9 (RLIN) |
585200 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11170207 |
| b |
11-07-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
vra |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 HAM |
| g |
1 |
| i |
A217638B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$24.17 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
18 |
| v |
6 |
| w |
1 |
| x |
2 |
| y |
.i12488963 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
