MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03334cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104194513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061020s2006 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006029296 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1590597214 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781590597217 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11159972 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)71275572 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
YDXCP |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9696.63.A2 |
| Item number |
C53 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.47004 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chapman, Merrill R., |
| Dates associated with a name |
1953- |
| Relator term |
author. |
| 9 (RLIN) |
414136 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
In search of stupidity : |
| Remainder of title |
over 20 years of high-tech marketing disasters / |
| Statement of responsibility, etc. |
Merrill R. Chapman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berkeley, CA : |
| Name of producer, publisher, distributor, manufacturer |
Apress, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Distributed to the book trade worldwide by Springer-Verlag |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 373 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 359-360) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction -- |
| Miscellaneous information |
2. |
| Title |
First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft -- |
| Miscellaneous information |
3. |
| Title |
A Rather Nutty Tale: IBM and the PC Junior -- |
| Miscellaneous information |
4. |
| Title |
Positioning Puzzlers: MicroPro and Microsoft -- |
| Miscellaneous information |
5. |
| Title |
We Hate You, We Really Hate You: Ed Esber, Ashton-Tate, and Siebel Systems -- |
| Miscellaneous information |
6. |
| Title |
The Idiot Piper: OS/2 and IBM -- |
| Miscellaneous information |
7. |
| Title |
Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn -- |
| Miscellaneous information |
8. |
| Title |
Brands for the Burning: Intel, Motorola, and Google -- |
| Miscellaneous information |
9. |
| Title |
From Godzilla to Gecko: The Long, Slow Decline of Novell -- |
| Miscellaneous information |
10. |
| Title |
Ripping PR Yarns: Microsoft and Netscape -- |
| Miscellaneous information |
11. |
| Title |
Purple Haze All Through My Brain: The Internet and ASP Busts -- |
| Miscellaneous information |
12. |
| Title |
The Strange Case of Dr. Open and Mr. Proprietary -- |
| Miscellaneous information |
13. |
| Title |
On Avoiding Stupidity -- |
| Miscellaneous information |
14. |
| Title |
Stupid Analyses. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry."--Publisher's website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computer software industry |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
706288 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computer industry |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
706295 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business failures |
| Form subdivision |
Case studies |
| 9 (RLIN) |
714488 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| b |
20-03-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
338.47004 CHA |
| g |
1 |
| i |
A406936B |
| j |
0 |
| l |
cmain |
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$35.05 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
