MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02641cam a22003974i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104000919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060922s2006 njua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006014656 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047004022X |
| Qualifying information |
cloth |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470040225 |
| Qualifying information |
cloth |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11155978 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)68711968 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
YDXCP |
| -- |
VP@ |
| -- |
OCLCG |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.525 |
| Item number |
.P37 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Passikoff, Robert, |
| Dates associated with a name |
1948- |
| Relator term |
author. |
| 9 (RLIN) |
430359 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Predicting market success : |
| Remainder of title |
new ways to measure customer loyalty and engage consumers with your brand / |
| Statement of responsibility, etc. |
Robert Passikoff. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 242 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : why the four P's no longer work and the three words (including loyalty) that took their place -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Why marketers can't predict customer behavior - whoops, now they can -- |
| Miscellaneous information |
Ch. 2. |
| Title |
From brand guessing to brand building : how to profitably engage your customer -- |
| Miscellaneous information |
Ch. 3. |
| Title |
How to measure customer values, expectations, and loyalty -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Loyalty is 70 percent emotional : an emotional bond engages customers and makes money -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Easy-to-implement customer loyalty metrics : how to supercharge traditional research and marketing -- |
| Miscellaneous information |
Ch. 6. |
| Title |
The four proven drivers of customer loyalty : a category-by-category expose -- |
| Miscellaneous information |
Ch. 7. |
| Title |
The power of human and celebrity-based brands : when it works, when it's wasted -- |
| Miscellaneous information |
Ch. 8. |
| Title |
The future of branding. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book introduces a new loyalty-based, customer-listening system that outperforms traditional research methods. Based on years of experience as a brand consultant, Robert Passikoff shows you how to integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict market behavior, customer loyalty, sales, and profitability."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty |
| 9 (RLIN) |
328840 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006014656-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006014656-b.html</a> |
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| a |
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| b |
10-06-19 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8343 PAS |
| g |
1 |
| i |
A406526B |
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0 |
| l |
cmain |
| o |
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$42.96 |
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.i12469361 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
