MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05759cam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101191159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060620s2006 nz a b 100 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1877165050 |
| Qualifying information |
pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781877165054 |
| Qualifying information |
pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11151316 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)156754104 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
bwooliscroft@business.otago.ac.nz |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NZNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NZNB |
| Modifying agency |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 111 2# - MAIN ENTRY--MEETING NAME |
|---|
| Meeting name or jurisdiction name as entry element |
Macromarketing Seminar |
| Number of part/section/meeting |
(31st : |
| Date of meeting or treaty signing |
2006 : |
| Location of meeting |
Queenstown, N.Z.) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Macromarketing 2006 Seminar proceedings : |
| Remainder of title |
macromarketing the future of marketing? : June 6-June 8, 2006, Queenstown, New Zealand / |
| Statement of responsibility, etc. |
[edited by] Merrilyn Layton, Roger Layton and Ben Wooliscroft. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
At head of title: |
| Title proper/short title |
Macromarketing 06 |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Macromarketing two thousand and six Seminar proceedings |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Macromarketing two thousand six Seminar proceedings |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Macromarketing the future of marketing? |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Dunedin, N.Z. : |
| Name of producer, publisher, distributor, manufacturer |
Marketing Department, University of Otago, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 725 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. Systems. 1. The macromarketing mosaic / Robert W. Nason. 2. What are marketing systems / Roger A. Layton. 3. Beyond the service encounter / Robert Mittelstaedt & John Mittelstaedt. 4. Reconciling marketing and society / Richard J. Varey & Djavlon Kadirov -- II. Economic development. 5. Developments in Southeast Asia's transition economies / Clifford J. Shultz, II. 6. Myanmar : wealth and welfare / Anthony Pecotich, May Lwin & Vicki Thein. 7. Subjective quality of life and Vietnam / Clifford J. Shultz, II, M. Daniel Westbrook & Nguyen Dinh Tho. 8. Cambodia on the brink / Clifford J. Shultz, II & Don R. Rahtz. 9. Terms of global business engagement / Vicki Thein -- III. Modelling. 10. A role for systems dynamics modeling in macromarketing / Steven Arquitt & T. Bettina Cornwell. 11. Tourism development in Kenya / L. Wakiuru Wamwara-Mbugua & Edward Mbugua Kamau. 12. Computational dynamic market modelling / Kevin E. Voges & Nigel K. Ll. Pope. 13. Vickers' appreciative system / Richard J. Varey & David Ballantyne -- IV. Consumer vulnerability. 14. M-technology, consumption and gambling / Josephine Previte, Judy Drennan & Gillian Sullivan Mort. 15. Materialism as a predictor / Mateus Canniatti Ponchio. Francisco Aranha. 16. Marketing's role in coping with vulnerability / Stacey Menzel Baker, Terri L. Rittenburg & David M. Hunt -- V. Economic development. 17. Buyers' marketing in an electronic environment / Jonathan Hu. 18. Satisfaction with Malaysian service providers / Aliah Hanim M. Salleh, Maisarah Ahmad & Che Aniza Che Wel. 19. Place attributes and business customer satisfaction / Tho D. Nguyen, Trang T.M. Nguyen & Nigel J. Barrett -- VI. Consumer vulnerability. 20. Ethics in target market selection revisited / Terri L. Rittenburg, Sean R. Valentine & Madhavan Parthasarathy. 21. The globalisation of shape / Steven Ward & Patrick Ho. 22. Integrating social marketing and regulation / Brendan Gray, Janet Hoek & Christie McCarthy. 23. Wither Queenstown / Juergen Gnoth -- VII. Quality of life. 24. International wellbeing index / Alexandra Ganglmair-Wooliscroft / Rob Lawson. 25. Community banks and QOL / Rhett H. Walker ... [et al.]. 26. Marketplace adaptiveness and social capital / Sanford Grossbart & Susie Pryor. 27. Lifestyles as a macro construct? / Rob Lawson -- VIII. Food. 28. The obesity epidemic / Sylvain Charlebois, Robert D. Tamilia & JoAnne Labrecque. 29. Political economy of misleading food marketing / William H. Redmond. 30. From pitchfork to table fork / Raymond Marquardt & Tom Gillpatrick. 31. Value delivery in agri-food marketing systems / Andrea Insch -- IX. Environment and social responsibility. 32. 100% Pure New Zealand / Richard J. Varey. 33. A measure of societal marketing orientation / Steven Ward & Aleksandra Lewandowska. 34. Macromarketing and CSR / Tim Breitbarth & Phil Harris. 35. Corporate environmental citizenship / Andrea Insch -- X. Consumption, markets and culture. 36. Consumption and motherhood / Andrea Davis ... [et al.]. 37. My special possessions that I don't own / Michael Fay. 38. Grief encounters : dealing with bereaved consumers / Stephanie O'Donohoe & Darach Turley -- XI. Systems. 39. Social network analysis of journals / Daniela Rosenstreich & Ben Wooliscroft. 40. Marketing as hegemony / Robert Aitken & Ben Wooliscroft. 41. SDL and society / Phil Osborne & John Williams. 42. National development initiatives / Maxwell Briggs -- XII. Culture. 43. Influence on JMM / Anthony Pecotich & Ben Wooliscroft. 44. Mao to Maccas / Andrew Terry & Zhiqiong June Wang. 45. How culture impacts on search behaviour / Inja Anh & Roger A. Layton. 46. Cultural values in health care / Wei Fuxiang, Pia Polsa & Pei Shuyuan -- XIII. Religion. 47. Religion and marketing / Jeaney Yip. 48. Islamic banking / Kenneth Beng Yap & Anthony Pecotich. 49. Modesty in consumption : the impact of Islam / Aisha Wood Boulanouar & Sarah Todd. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Congresses |
| 9 (RLIN) |
644012 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Layton, Merrilyn Fay, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Layton, Roger A., |
| Relator term |
editor. |
| 9 (RLIN) |
230554 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wooliscroft, Ben, |
| Relator term |
editor. |
| 9 (RLIN) |
1058194 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
University of Otago. |
| Subordinate unit |
Department of Marketing. |
| 9 (RLIN) |
278118 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.8 MAC |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
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eng |
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nz |
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0 |
