MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02286cam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101190817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060718s2006 nyua f 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005058677 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591841240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591841241 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)70287381 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
JFN |
| Modifying agency |
JFN |
| -- |
BAKER |
| -- |
UKM |
| -- |
OCO |
| -- |
VP@ |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
AU@ |
| -- |
HALAN |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.L19 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lance, Steve, |
| Relator term |
author. |
| 9 (RLIN) |
1059255 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The little blue book of advertising : |
| Remainder of title |
fifty-two small ideas that can make a big difference / |
| Statement of responsibility, etc. |
Steve Lance and Jeff Woll. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Portfolio, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 270 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
19 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Point of view #1 : marketers and creatives don't speak the same language -- |
| -- |
Point of view #2 : think inside the box -- |
| -- |
Point of view #3 : you can't manage what you don't measure -- |
| Miscellaneous information |
Sect. 1. |
| Title |
Know your customer, know your brand -- |
| Miscellaneous information |
Sect. 2. |
| Title |
What's your objective? -- |
| Miscellaneous information |
Sect. 3. |
| Title |
Where do you want to go? -- |
| Miscellaneous information |
Sect. 4. |
| Title |
A great advertising strategy is the hidden gem -- |
| Miscellaneous information |
Sect. 5. |
| Title |
The creative director - the creative process -- |
| Miscellaneous information |
Sect. 6. |
| Title |
TV commercials -- |
| Miscellaneous information |
Sect. 7. |
| Title |
Print advertising -- |
| Miscellaneous information |
Sect. 8. |
| Title |
The Internet -- |
| Miscellaneous information |
Sect. 9. |
| Title |
Radio, outdoor, and direct response -- |
| Miscellaneous information |
Sect. 10. |
| Title |
On the set -- |
| Miscellaneous information |
Sect. 11. |
| Title |
Bonus. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
372955 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
675723 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Woll, Jeff, |
| Relator term |
author. |
| 9 (RLIN) |
1059256 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11141359 |
| b |
06-09-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 LAN |
| g |
1 |
| i |
A406310B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$29.53 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
18 |
| v |
6 |
| w |
0 |
| x |
3 |
| y |
.i12453365 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
