MARC details
| 000 -LEADER |
|---|
| fixed length control field |
06526cam a22004694i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101190615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060630s2006 enka bf 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006004283 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
LOCATION |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1845421000 |
| Qualifying information |
hardcover |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781845421007 |
| Qualifying information |
hardcover |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1847209580 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847209580 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11134161 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)63703886 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
UKM |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
CS1 |
| -- |
BWK |
| -- |
UPP |
| -- |
MUQ |
| -- |
NLC |
| -- |
HEBIS |
| -- |
DEBBG |
| -- |
EUM |
| -- |
OCLCQ |
| -- |
OCL |
| -- |
DEBSZ |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.H288 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of qualitative research methods in marketing / |
| Statement of responsibility, etc. |
edited by Russell W. Belk. |
| 246 11 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Qualitative research methods in marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cheltenham, U.K. ; |
| -- |
Northampton, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
Edward Elgar, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 595 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
History of qualitative research methods in marketing / |
| Statement of responsibility |
Sidney J. Levy -- |
| Miscellaneous information |
2. |
| Title |
Breaking new ground : developing grounded theories in marketing and consumer behavior / |
| Statement of responsibility |
Eileen Fischer and Cele C. Otnes -- |
| Miscellaneous information |
3. |
| Title |
The semiotic paradigm on meaning in the marketplace / |
| Statement of responsibility |
David Glen Mick and Laura R. Oswald -- |
| Miscellaneous information |
4. |
| Title |
Rethinking the critical imagination / |
| Statement of responsibility |
Jeff B. Murray and Julie L. Ozanne -- |
| Miscellaneous information |
5. |
| Title |
Qualitative research in advertising : twenty years in revolution / |
| Statement of responsibility |
Linda M. Scott -- |
| Miscellaneous information |
6. |
| Title |
Qualitative historical research in marketing / |
| Statement of responsibility |
Terrence H. Witkowski and D. G. Brian Jones -- |
| Miscellaneous information |
7. |
| Title |
Researching the cultures of brands / |
| Statement of responsibility |
Anders Bengtsson and Jacob Ostberg -- |
| Miscellaneous information |
8. |
| Title |
Researching brands ethnographically : an interpretive community approach / |
| Statement of responsibility |
Steven M. Kates -- |
| Miscellaneous information |
9. |
| Title |
Making contexts matter : selecting research contexts for theoretical insights / |
| Statement of responsibility |
Eric Arnould, Linda Price and Risto Moisio -- |
| Miscellaneous information |
10. |
| Title |
Netnography 2.0 / |
| Statement of responsibility |
Robert V. Kozinets -- |
| Miscellaneous information |
11. |
| Title |
Let's pretend : projective methods reconsidered / |
| Statement of responsibility |
Dennis W. Rook -- |
| Miscellaneous information |
12. |
| Title |
Stories : how they are used and produced in market(ing) research / |
| Statement of responsibility |
Gillian C. Hopkinson and Margaret K. Hogg -- |
| Miscellaneous information |
13. |
| Title |
The extended case method in consumer research / |
| Statement of responsibility |
Steven M. Kates -- |
| Miscellaneous information |
14. |
| Title |
Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / |
| Statement of responsibility |
Stephen J. Gould -- |
| Miscellaneous information |
15. |
| Title |
Mixed methods in interpretive research : an application to the study of the self concept / |
| Statement of responsibility |
Shalini Bahl and George R. Milne -- |
| Miscellaneous information |
16. |
| Title |
The Monticello correction : consumption in history / |
| Statement of responsibility |
Linda M. Scott, Jason Chambers and Katherine Sredl -- |
| Miscellaneous information |
17. |
| Title |
Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / |
| Statement of responsibility |
Shay Sayre -- |
| Miscellaneous information |
18. |
| Title |
Using oral history methods in consumer research / |
| Statement of responsibility |
Richard Elliott and Andrea Davies -- |
| Miscellaneous information |
19. |
| Title |
Focus groups in marketing research / |
| Statement of responsibility |
Miriam Catterall and Pauline Maclaran -- |
| Miscellaneous information |
20. |
| Title |
Fielding ethnographic teams : strategy, implementation and evaluation / |
| Statement of responsibility |
John F. Sherry -- |
| Miscellaneous information |
21. |
| Title |
Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research / |
| Statement of responsibility |
Lisa Penaloza and Julien Cayla -- |
| Miscellaneous information |
22. |
| Title |
Metaphors, needs and new product ideation / |
| Statement of responsibility |
Jeffrey F. Durgee and Manli Chen -- |
| Miscellaneous information |
23. |
| Title |
Critical visual analysis / |
| Statement of responsibility |
Jonathan E. Schroeder -- |
| Miscellaneous information |
24. |
| Title |
Framing the research and avoiding harm : representing the vulnerability of consumers / |
| Statement of responsibility |
Stacey Menzel Baker and James W. Gentry -- |
| Miscellaneous information |
25. |
| Title |
Camcorder society : quality videography in consumer and marketing research / |
| Statement of responsibility |
Robert V. Kozinets and Russell W. Belk -- |
| Miscellaneous information |
26. |
| Title |
Writing it up, writing it down : being reflexive in accounts of consumer behavior / |
| Statement of responsibility |
Annamma Joy, John F. Sherry Gabriele Troilo and Jonathan Deschenes -- |
| Miscellaneous information |
27. |
| Title |
Reporting ethnographic research : bringing segments to life through movie making and metaphor / |
| Statement of responsibility |
Diane M. Martin, John W. Schouten and James H. McAlexander -- |
| Miscellaneous information |
28. |
| Title |
Entering entertainment : creating consumer documentaries for corporate clients / |
| Statement of responsibility |
Patricia L. Sunderland -- |
| Miscellaneous information |
29. |
| Title |
Capturing time / |
| Statement of responsibility |
Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey and Suraj Commuri -- |
| Miscellaneous information |
30. |
| Title |
Consumption experiences as escape : an application of the Zaltman Metaphor Elicitation Technique / |
| Statement of responsibility |
Robin A. Coulter -- |
| Miscellaneous information |
31. |
| Title |
Romancing the gene : making myth from 'hard science' / |
| Statement of responsibility |
Elizabeth C. Hirschman and Donald Panther-Yates -- |
| Miscellaneous information |
32. |
| Title |
Pushing the boundaries of ethnography in the practice of market research / |
| Statement of responsibility |
Rita M. Denny -- |
| Miscellaneous information |
33. |
| Title |
Autobiography / |
| Statement of responsibility |
Stephen Brown -- |
| Miscellaneous information |
34. |
| Title |
The consumption of stories / |
| Statement of responsibility |
Sidney J. Levy -- |
| Miscellaneous information |
35. |
| Title |
Discerning marketers' meanings : depth interviews with sales executives / |
| Statement of responsibility |
June Cotte and Geoffrey Kistruck -- |
| Miscellaneous information |
36. |
| Title |
Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / |
| Statement of responsibility |
Morris B. Holbrook -- |
| Miscellaneous information |
37. |
| Title |
The emergence of multi-sited ethnography in anthropology and marketing / |
| Statement of responsibility |
Karin M. Ekstrom -- |
| Miscellaneous information |
38. |
| Title |
Doing research on sensitive topics : studying covered Turkish women / |
| Statement of responsibility |
Guliz Ger and Ozlem Sandikci -- |
| Miscellaneous information |
39. |
| Title |
Grasping the global : multi-sited ethnographic market studies / |
| Statement of responsibility |
Dannie Kjeldgaard, Fabian Faurholt Csaba and Guliz Ger -- |
| Miscellaneous information |
40. |
| Title |
In pursuit of the 'inside view' : training the research gaze on advertising and market practitioners / |
| Statement of responsibility |
Daniel Thomas Cook -- |
| Miscellaneous information |
41. |
| Title |
Researching ethnicity and consumption / |
| Statement of responsibility |
Lisa Penaloza -- |
| Miscellaneous information |
42. |
| Title |
The etiquette of qualitative research / |
| Statement of responsibility |
Julie A. Ruth and Cele C. Otnes. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This work offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. It begins with a history of qualitative methods in marketing by Sidney Levy and continues with discussions of current thought and practice. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
683551 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research |
| -- |
Methodology |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
806789 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research |
| General subdivision |
Methodology |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
740073 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belk, Russell W., |
| Relator term |
editor. |
| 9 (RLIN) |
1023487 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11134161 |
| b |
12-12-20 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 HAN |
| g |
1 |
| i |
A503821B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$125.14 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
3 |
| v |
0 |
| w |
1 |
| x |
1 |
| y |
.i13113173 |
| z |
29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 HAN |
| g |
1 |
| i |
A502999B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$125.14 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
1 |
| v |
2 |
| w |
0 |
| x |
1 |
| y |
.i13118079 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
s |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
