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| fixed length control field |
050504s2006 qeaa b 001 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Changed OCLC from 62871234 to 224920562 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470807180 : |
| Terms of availability |
$89.95 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11080267 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)224920562 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ABN |
| Modifying agency |
LIU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
core concepts & applications / |
| Statement of responsibility, etc. |
Pride ... [et al.]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing : core concepts and applications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Asia-Pacific ed., 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Milton, Qld. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons Australia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 519 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (12 cm) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Adapted with permission from William M. Pride and O.C. Ferrell, Foundations of marketing ... 2004"--T.p. verso. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target. How has marketing given a relatively new product like Red Bull "its wings"? Can a marketing campaign shape your perception of a typical Volvo driver? How did Virgin Mobile target the highly competitive text messaging market? How will Apple maintain a competitive marketing edge with its iPod technology? Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation? How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise? Can marketing be blamed for childhood obesity? The answers to these and many other marketing questions can be found in this text. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This Asia Pacific edition puts contemporary introductory marketing students on target! The answer to many marketing questions can be found in this text. Author Greg Elliot from Macquarie Uni, Rundle- Thiele from Griffith Uni, David Waller from Uni of Technology Sydney, and Angela Paladino from University of Melbourne, Vic. |
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| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks |
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630981 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Adaptation of (work): |
| -- |
Pride, William M. |
| Title of a work |
Foundations of marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M. |
| 9 (RLIN) |
1056847 |
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06-04-16 |
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m |
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a |
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eng |
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qea |
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0 |
