MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02553cam a22003618a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211103224157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050310s2005 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005006801 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415355982 (hard cover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415355990 (soft cover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11078753 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2005006801 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)491567281 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
.S362 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schroeder, Jonathan E., |
| Dates associated with a name |
1962- |
| 9 (RLIN) |
426386 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand culture / |
| Statement of responsibility, etc. |
Jonathan E. Schroeder and Miriam Salzer-Mörling. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0512 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 218 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Simultaneously published in the USA and Canada by Routledge." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : the cultural codes of branding / |
| Statement of responsibility |
Jonathan E. Schroeder and Miriam Salzer-Morling -- |
| Miscellaneous information |
1. |
| Title |
A cultural perspective on corporate branding : the case of LEGO group / |
| Statement of responsibility |
Majken Schultz and Mary Jo Hatch -- |
| Miscellaneous information |
2. |
| Title |
Corporate brand cultures and communities / |
| Statement of responsibility |
John M. T. Balmer -- |
| Miscellaneous information |
3. |
| Title |
Ambi-brand culture : on a wing and a swear with Ryanair / |
| Statement of responsibility |
Stephen Brown -- |
| Miscellaneous information |
4. |
| Title |
The two business cultures of luxury brands / |
| Statement of responsibility |
Jean-Noel Kapferer -- |
| Miscellaneous information |
5. |
| Title |
Managing leader and partner brands : the brand association base / |
| Statement of responsibility |
Henrik Uggla -- |
| Miscellaneous information |
6. |
| Title |
Brands as a global ideoscape / |
| Statement of responsibility |
Soren Askegaard -- |
| Miscellaneous information |
7. |
| Title |
Brave new brands : cultural branding between Utopia and A-topia / |
| Statement of responsibility |
Benoit Heilbrunn -- |
| Miscellaneous information |
8. |
| Title |
Rethinking identity in brand management / |
| Statement of responsibility |
Fabian Faurholt Csaba and Anders Bengtsson -- |
| Miscellaneous information |
9. |
| Title |
Brand management and design management : a nice couple or false friends? / |
| Statement of responsibility |
Ulla Johansson and Lisbeth Svengren Holm -- |
| Miscellaneous information |
10. |
| Title |
Symbolic brands and authenticity of identity performance / |
| Statement of responsibility |
Richard Elliott and Andrea Davies -- |
| Miscellaneous information |
11. |
| Title |
Branding ethics : negotiating Benetton's identity and image / |
| Statement of responsibility |
Janet L. Borgerson, Martin Escudero Magnusson and Frank Magnusson -- |
| Miscellaneous information |
12. |
| Title |
Brand ecosystems : multilevel brand interaction / |
| Statement of responsibility |
Sven Bergvall -- |
| Miscellaneous information |
13. |
| Title |
Selling dreams : the role of advertising in shaping luxury brand meaning / |
| Statement of responsibility |
Arianna Brioschi. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salzer-Mörling, Miriam. |
| 9 (RLIN) |
264239 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b11078753 |
| b |
20-03-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 SCH |
| g |
1 |
| i |
A294169B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$206.83 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
30 |
| v |
8 |
| w |
1 |
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4 |
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.i12330589 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
