MARC details
| 000 -LEADER |
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| fixed length control field |
04049cam a22004934i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101183302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050127s2005 nyu b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005001983 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
MARC Score : 10850(23750) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415951313 |
| Qualifying information |
hb |
| -- |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415951319 |
| Qualifying information |
hb |
| -- |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415951321 |
| Qualifying information |
pb |
| -- |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415951326 |
| Qualifying information |
pb |
| -- |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11041286 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)57557382 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BAKER |
| -- |
IXA |
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MUQ |
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NLGGC |
| -- |
YDXCP |
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BTCTA |
| -- |
UBA |
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IG# |
| -- |
GEBAY |
| -- |
OCLCQ |
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MNSBU |
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BDX |
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OCLCF |
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OCLCO |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
LC1085.2 |
| Item number |
.M65 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
371.195 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Molnar, Alex, |
| Relator term |
author. |
| 9 (RLIN) |
1055182 |
| 245 10 - TITLE STATEMENT |
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| Title |
School commercialism : |
| Remainder of title |
from democratic ideal to market commodity / |
| Statement of responsibility, etc. |
Alex Molnar. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 177 pages ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Positions : education, politics, and culture |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace -- -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Every child a consumer -- |
| Miscellaneous information |
2. |
| Title |
The sky's the limit : trends in schoolhouse marketing since 1990 -- |
| Miscellaneous information |
3. |
| Title |
Eat, drink, and be diabetic : using schools to promote illness -- |
| Miscellaneous information |
4. |
| Title |
Controlling the masses vs. liberating them : Edward Bernays and John Dewey considered -- |
| Miscellaneous information |
5. |
| Title |
Whittle or virtually nothing : the emergence of Edison schools and knowledge universe -- |
| Miscellaneous information |
6. |
| Title |
Futures trading : buying and selling education in the global marketplace. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys "R" Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercialism in schools |
| Geographic subdivision |
United States |
| 9 (RLIN) |
579003 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and education |
| Geographic subdivision |
United States |
| 9 (RLIN) |
614874 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Positions (RoutledgeFalmer (Firm)). |
| 9 (RLIN) |
263253 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11041286 |
| b |
23-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
371.195 MOL |
| g |
1 |
| i |
A267529B |
| j |
0 |
| l |
cmain |
| m |
Mon 16 Dec 2019 07:45AM: IN TRANSIT from libdeskn to cmain. Tue 24 Dec 2019: IN TRANSIT TOO LONG |
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- |
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$24.23 |
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- |
| r |
- |
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- |
| t |
0 |
| u |
4 |
| v |
7 |
| w |
0 |
| x |
2 |
| y |
.i1228693x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
