MARC details
| 000 -LEADER |
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| fixed length control field |
06821cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101183026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050919s2005 njua e 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005283352 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471715573 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780471715573 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11035717 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)62173074 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
DLC |
| -- |
BAKER |
| -- |
IXA |
| -- |
YDXCP |
| -- |
YBM |
| -- |
MOF |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5828.4 |
| Item number |
.V66 2005 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1023 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vonk, Nancy, |
| Relator term |
author. |
| 9 (RLIN) |
1054875 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pick me : |
| Remainder of title |
breaking into advertising and staying there / |
| Statement of responsibility, etc. |
Nancy Vonk and Janet Kestin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2005] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 216 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Adweek book |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
I: Breaking into advertising -- Was I really put on this earth to do ads? -- School daze -- What's a good ad, anyway? -- Portfolio preparation: like giving birth, only more painful -- Getting a job in this lifetime: it can be done -- Internships: purgatory, rip-off, or free education? -- What place is right for me? -- II: You're chosen one. Now what? -- Money--not that you care about that -- Fear and self-loathing: snap out of it -- Brainstorming techniques (you're going to need them) -- Awards. Yes, they matter. How the judges decide -- Boss problems: try not to kill him. Or sleep with him -- Partner problems: do you need counseling, a divorce, or a gun? -- Copywriting -- Art direction -- Account executives: they're people, too -- Identity crisis -- Am I in the wrong place? -- Ethics in advertising: not necessarily an oxymoron -- CD life (be careful what you wish for) -- Women: the vanishing act -- Age(ism): is 39 the new 65? -- Staying sane in an insane business -- Miscellaneous: the best chapter of any book -- Strangest questions: maybe even better than miscellaneous -- III: But wait, there's more! The gurus share years of collective wisdom, and embarrassing photos -- What I know now that I wish I'd known then -- What I look for in a junior -- A century ago, we were juniors, too -- -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Statement of responsibility |
Rick Boyko -- |
| Title |
Introduction : the view from down here / |
| Statement of responsibility |
Ignacio Oreamuno -- |
| Miscellaneous information |
1. |
| Title |
Was I really put on this earth to do ads? -- |
| Miscellaneous information |
2. |
| Title |
School daze -- |
| -- |
It's all about the osmosis, baby / |
| Statement of responsibility |
Mark Fenske -- |
| Miscellaneous information |
3. |
| Title |
What's a good ad, anyway? -- |
| -- |
How to do great creative work without being clever or talented / |
| Statement of responsibility |
Brian Millar -- |
| Miscellaneous information |
4. |
| Title |
Portfolio preparation : like giving birth, only more painful -- |
| -- |
Don't send a fake foot to "get your foot in the door", and other things to consider when putting your portfolio together / |
| Statement of responsibility |
Sally Hogshead -- |
| Miscellaneous information |
5. |
| Title |
Getting a job in this lifetime : it can be done -- |
| -- |
How I got my first job / |
| Statement of responsibility |
Bob Barrie, Bob Scarpelli, Lorraine Tao, Nancy Vonk, Shane Hutton, Chris Staples, Janet Kestin, Mike Hughes, Rick Boyko and Tom Monahan -- |
| Miscellaneous information |
6. |
| Title |
Internships : purgatory, rip-off, or free education? -- |
| -- |
How can I exploit thee? : let me count the ways / |
| Statement of responsibility |
Shane Hutton -- |
| Miscellaneous information |
7. |
| Title |
What place is right for me? -- |
| -- |
My two Australian/Singaporean/English/American cents/pence / |
| Statement of responsibility |
David Droga -- |
| Miscellaneous information |
8. |
| Title |
Money - not that you care about that -- |
| -- |
Money. How much? How soon? / |
| Statement of responsibility |
Chuck Porter -- |
| Miscellaneous information |
9. |
| Title |
Fear and self-loathing : snap out of it -- |
| Miscellaneous information |
10. |
| Title |
Brainstorming techniques (you're going to need them) -- |
| -- |
Brainstorming. Or, making ideas happen, as opposed to waiting for them / |
| Statement of responsibility |
Tom Monahan -- |
| Miscellaneous information |
11. |
| Title |
Awards. Yes, they matter. How the judges decide -- |
| -- |
Orson Welles never won an Oscar, but you can win a Telly / |
| Statement of responsibility |
Bob Barrie -- |
| Miscellaneous information |
12. |
| Title |
Boss problems : try not to kill him. Or sleep with him -- |
| Miscellaneous information |
13. |
| Title |
Partner problems : do you need counseling, a divorce, or a gun? -- |
| -- |
This is my partner, Elspeth. No, not that kind of partner, my "creative partner" / |
| Statement of responsibility |
Lorraine Tao -- |
| Miscellaneous information |
14. |
| Title |
Copywriting -- |
| -- |
Don't you dare read this : you'll spoil the research / |
| Statement of responsibility |
Mike Hughes -- |
| Title |
Radio, can you see it? / |
| Statement of responsibility |
Bob Scarpelli -- |
| Miscellaneous information |
15. |
| Title |
Art direction -- |
| Miscellaneous information |
16. |
| Title |
Account executives : they're people, too -- |
| Miscellaneous information |
17. |
| Title |
Identity crisis -- |
| -- |
You know how to make God laugh? : tell him your plans / |
| Statement of responsibility |
Neil French -- |
| Miscellaneous information |
18. |
| Title |
Am I in the wrong place? -- |
| Miscellaneous information |
19. |
| Title |
Ethics in advertising : not necessarily an oxymoron -- |
| Miscellaneous information |
20. |
| Title |
CD life [be careful what you wish for] -- |
| Miscellaneous information |
21. |
| Title |
Women : the vanishing act -- |
| Miscellaneous information |
22. |
| Title |
Age[ism] : is 39 the new 65? -- |
| -- |
Avoiding future shock / |
| Statement of responsibility |
Rick Boyko -- |
| Miscellaneous information |
23. |
| Title |
Staying sane in an insane business -- |
| -- |
I blame it all on Darren Stevens / |
| Statement of responsibility |
Chris Staples -- |
| Miscellaneous information |
24. |
| Title |
Miscellaneous : the best chapter of any book -- |
| Miscellaneous information |
25. |
| Title |
Strangest questions : maybe even better than miscellaneous -- |
| Miscellaneous information |
26. |
| Title |
What I know now that I wish I'd known then -- |
| Miscellaneous information |
27. |
| Title |
What I look for in a junior -- |
| Miscellaneous information |
28. |
| Title |
A century ago, we were juniors, too -- |
| Miscellaneous information |
App. |
| Title |
The inspiration grab bag. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. ; ; Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: ; * Is advertising right for me? ; * How do I build a killer portfolio? ; * How do I get an interview with the elusive creative director? ; * Should I accept an unpaid internship? ; * How do I find the right partner? ; * How do I beat creative block? ; * How do I avoid burnout? ; ; Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. ; ; Forget the clich?s, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Vocational guidance |
| 9 (RLIN) |
371975 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kestin, Janet, |
| Relator term |
author. |
| 9 (RLIN) |
1054876 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Adweek book |
| 9 (RLIN) |
499798 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11035717 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1023 VON |
| g |
1 |
| i |
A267270B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$26.91 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
16 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
.i1228239x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nju |
| -- |
0 |
