MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03456cam a22004334i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101182803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040517s2004 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004001683 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0787970883 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780787970888 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1102950x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54111156 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
BAKER |
| -- |
MUQ |
| -- |
NLGGC |
| -- |
OCLCQ |
| -- |
COO |
| -- |
BTCTA |
| -- |
LMR |
| -- |
TEX |
| -- |
BTN |
| -- |
DEBBG |
| -- |
UKM |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
H62 |
| Item number |
.B63 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
300.723 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradburn, Norman M., |
| Relator term |
author. |
| 9 (RLIN) |
1054648 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Asking questions : |
| Remainder of title |
the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / |
| Statement of responsibility, etc. |
Norman M. Bradburn, Seymour Sudman, Brian Wansink. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
San Francisco : |
| Name of producer, publisher, distributor, manufacturer |
Jossey-Bass, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 426 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Earlier ed. by Sudman and Bradburn with Sudman named first. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 335-346) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The social context of question asking -- |
| Miscellaneous information |
2. |
| Title |
Asking nonthreatening questions about behavior -- |
| Miscellaneous information |
3. |
| Title |
Asking threatening questions about behavior -- |
| Miscellaneous information |
4. |
| Title |
Asking questions about attitudes and behavioral intentions -- |
| Miscellaneous information |
5. |
| Title |
Asking and recording open-ended and closed-ended questions -- |
| Miscellaneous information |
6. |
| Title |
Asking questions that measure knowledge -- |
| Miscellaneous information |
7. |
| Title |
Asking questions that evaluate performance -- |
| Miscellaneous information |
8. |
| Title |
Asking psychographic questions -- |
| Miscellaneous information |
9. |
| Title |
Asking standard demographic questions -- |
| Miscellaneous information |
10. |
| Title |
Organizing and designing questionnaires -- |
| Miscellaneous information |
11. |
| Title |
Questionnaires from start to finish -- |
| Miscellaneous information |
12. |
| Title |
Asking questions FAQs -- |
| Miscellaneous information |
App. A. |
| Title |
List of academic and not-for-profit survey research organizations -- |
| Miscellaneous information |
App. B. |
| Title |
Illinois Liquor Control Commission : college student survey -- |
| Miscellaneous information |
App. C. |
| Title |
Faculty retention survey -- |
| Miscellaneous information |
App. D. |
| Title |
Kinko's : open-ended service satisfaction survey. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--Jacket. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Questionnaires |
| 9 (RLIN) |
372278 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sudman, Seymour, |
| Relator term |
author. |
| 9 (RLIN) |
1030130 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wansink, Brian, |
| Relator term |
author. |
| 9 (RLIN) |
1053087 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1102950x |
| b |
20-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
300.723 BRA |
| g |
1 |
| i |
A267305B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$53.97 |
| q |
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23 |
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0 |
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.i12284415 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
