MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02114cam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101182548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050725s2005 enk 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749443367 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749443368 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11022954 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)58999281 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Szwarc, Paul, |
| Relator term |
author. |
| 9 (RLIN) |
1054421 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Researching customer satisfaction & loyalty : |
| Remainder of title |
how to find out what people really think / |
| Statement of responsibility, etc. |
Paul Szwarc. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Researching customer satisfaction and loyalty |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 258 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Market research in practice series |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction to customer satisfaction and loyalty -- |
| Miscellaneous information |
2. |
| Title |
Theories and strategies for measuring and improving customer satisfaction and loyalty -- |
| Miscellaneous information |
3. |
| Title |
Qualitative research -- |
| Miscellaneous information |
4. |
| Title |
Quantitative research -- |
| Miscellaneous information |
5. |
| Title |
The project briefing -- |
| Miscellaneous information |
6. |
| Title |
The proposal -- |
| Miscellaneous information |
7. |
| Title |
Sampling -- |
| Miscellaneous information |
8. |
| Title |
What to ask -- |
| Miscellaneous information |
9. |
| Title |
Facing the consumer -- |
| Miscellaneous information |
10. |
| Title |
Analysis -- |
| Miscellaneous information |
11. |
| Title |
Reporting the findings -- |
| Miscellaneous information |
12. |
| Title |
What lies ahead? |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty |
| 9 (RLIN) |
328840 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction |
| 9 (RLIN) |
315998 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Market Research Society. |
| 9 (RLIN) |
226923 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Market research in practice series. |
| 9 (RLIN) |
254024 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11022954 |
| b |
17-11-20 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8343 SZW |
| g |
1 |
| i |
A293275B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$61.03 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
27 |
| v |
0 |
| w |
2 |
| x |
1 |
| y |
.i1226233x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
