MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02731pam a22004454i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101182517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050804s2006 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005041505 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072961805 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072961805 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11021135 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2005041505 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)57573810 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.J63 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johansson, Johny K., |
| Relator term |
author. |
| 9 (RLIN) |
1048224 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
foreign entry, local marketing & global management / |
| Statement of responsibility, etc. |
Johny K. Johansson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 647 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Fundamentals -- |
| Miscellaneous information |
1. |
| Title |
The Global Marketing Task -- |
| Miscellaneous information |
2. |
| Title |
Theoretical Foundations -- |
| Miscellaneous information |
3. |
| Title |
Cultural Foundations -- |
| Miscellaneous information |
Part II. |
| Title |
Foreign Entry -- |
| Miscellaneous information |
4. |
| Title |
Country Attractiveness -- |
| Miscellaneous information |
5. |
| Title |
Export Expansion -- |
| Miscellaneous information |
6. |
| Title |
Licensing, Strategic Alliances, FDI -- |
| Miscellaneous information |
Part III. |
| Title |
Local Marketing -- |
| Miscellaneous information |
7. |
| Title |
Understanding Local Customers -- |
| Miscellaneous information |
8. |
| Title |
Local Marketing in Mature Markets -- |
| Miscellaneous information |
9. |
| Title |
Local Marketing in New Growth Markets -- |
| Miscellaneous information |
10. |
| Title |
Local Marketing in Emerging Markets -- |
| Miscellaneous information |
Part IV. |
| Title |
Global Management -- |
| Miscellaneous information |
11. |
| Title |
Global Marketing Strategy -- |
| Miscellaneous information |
12. |
| Title |
Global Products and Services -- |
| Miscellaneous information |
13. |
| Title |
Global Branding -- |
| Miscellaneous information |
14. |
| Title |
Global Pricing -- |
| Miscellaneous information |
15. |
| Title |
Global Distribution -- |
| Miscellaneous information |
16. |
| Title |
Global Advertising -- |
| Miscellaneous information |
17. |
| Title |
Global Promotion, E-Commerce, and Personal Selling -- |
| Miscellaneous information |
18. |
| Title |
Organizing for Global Marketing. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 9 (RLIN) |
317668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 9 (RLIN) |
706333 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
McGraw-Hill/Irwin series in marketing. |
| 9 (RLIN) |
225056 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11021135 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84 JOH |
| g |
1 |
| i |
A267255B |
| j |
0 |
| l |
cmain |
| n |
12/12/16 MM Sushila asked that this item be put into main collection |
| -- |
Thu 4 Feb 2016: MKTG840 International marketing; Yingzi Yu; 2 hr loan. le |
| o |
- |
| p |
$199.96 |
| q |
- |
| r |
- |
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0 |
| u |
30 |
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0 |
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0 |
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.i1228340x |
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29-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84 JOH |
| g |
1 |
| i |
A403912B |
| j |
0 |
| l |
cmain |
| n |
12/12/16 MM item asked to be removed from short loan and put back into main collection by Sushila. |
| -- |
Thu 4 Feb 2016: MKTG840 International marketing; Yingzi Yu; 2 hr loan. le |
| o |
- |
| p |
$226.69 |
| q |
- |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(4)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
