MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02409cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230526150958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020923s2003 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005616882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273655051 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273655053 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11006687 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)50782317 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2005616882 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
FMlbTMQ |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
.R54 2003 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riezebos, H. J., |
| Dates associated with a name |
1960- |
| Relator term |
author. |
| 9 (RLIN) |
257811 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand management : |
| Remainder of title |
a theoretical and practical approach / |
| Statement of responsibility, etc. |
Rik Riezebos with Bas Kist and Gert Kootstra. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow : |
| Name of producer, publisher, distributor, manufacturer |
Financial Times Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 331 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 297-312) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface -- |
| -- |
Structure of the book -- |
| -- |
About the Authors -- |
| Miscellaneous information |
1. |
| Title |
The history of the brand -- |
| Miscellaneous information |
2. |
| Title |
The choice for a brand strategy -- |
| Miscellaneous information |
3. |
| Title |
Analysis of the branded article -- |
| Miscellaneous information |
4. |
| Title |
Giving meaning to the brand -- |
| Miscellaneous information |
5. |
| Title |
Two routes of brand development -- |
| Miscellaneous information |
6. |
| Title |
The brand name as central pivot -- |
| Miscellaneous information |
7. |
| Title |
The role of design in brand development -- |
| Miscellaneous information |
8. |
| Title |
The role of advertising and the Internet -- |
| Miscellaneous information |
9. |
| Title |
Legal protection of brands -- |
| Miscellaneous information |
10. |
| Title |
From branded article to brand portfolio -- |
| Miscellaneous information |
11. |
| Title |
Capitalisation on a successful brand -- |
| Miscellaneous information |
12. |
| Title |
Critical success factors in brand damage -- |
| Miscellaneous information |
13. |
| Title |
The value of a brand for the organisation -- |
| Miscellaneous information |
App. 1. |
| Title |
Price strategies and corresponding methods of pricing -- |
| Miscellaneous information |
App. 2. |
| Title |
The Rokeach Value Survey (RVS) -- |
| Miscellaneous information |
App. 3. |
| Title |
Criteria for various brand strategies -- |
| Miscellaneous information |
App. 4. |
| Title |
International schedule of classes of goods and services for the registration of brands -- |
| Miscellaneous information |
App. 5. |
| Title |
Guidelines for a product-recall advertisement -- |
| -- |
Bibliography -- |
| -- |
Author Index -- |
| -- |
Brand name index -- |
| -- |
Index of terms. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
322791 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kist, Bas, |
| Relator term |
author. |
| 9 (RLIN) |
1053836 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kootstra, Gert, |
| Relator term |
author. |
| 9 (RLIN) |
1053837 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11006687 |
| b |
04-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 RIE |
| g |
1 |
| i |
A292997B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$86.59 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
42 |
| v |
4 |
| w |
1 |
| x |
2 |
| y |
.i12251872 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
