MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03172cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103195007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050418s2005 ncua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005001968 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
078642043X |
| Qualifying information |
softcover (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780786420438 |
| Qualifying information |
softcover (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10989225 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2005001968 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)57515046 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5831 |
| Item number |
.S44 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Segrave, Kerry, |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| 9 (RLIN) |
418815 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Endorsements in advertising : |
| Remainder of title |
a social history / |
| Statement of responsibility, etc. |
Kerry Segrave. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Jefferson, N.C. : |
| Name of producer, publisher, distributor, manufacturer |
McFarland & Co., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 231 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Testimonials get off to a rocky start : the years to 1919 -- |
| Miscellaneous information |
2. |
| Title |
Testimonials arrive, 1920s -- |
| Miscellaneous information |
3. |
| Title |
The ethics of testimonials, 1929 -- |
| Miscellaneous information |
4. |
| Title |
The FTC looks askance : Hollywood loves lux soap, 1930s -- |
| Miscellaneous information |
5. |
| Title |
Endorsements hit a long slow period, 1940-1974 -- |
| Miscellaneous information |
6. |
| Title |
Testimonials boom in the modern era, 1975-2003 -- |
| Miscellaneous information |
7. |
| Title |
Athletes dominate the field, 1975-2003 -- |
| Miscellaneous information |
8. |
| Title |
Legal points, government agencies, medical men, and scams, 1975-2003 -- |
| Miscellaneous information |
9. |
| Title |
Mistakes, pitfalls, and bad boys, 1975-2003 -- |
| Miscellaneous information |
10. |
| Title |
Statistics, money, and effectiveness, 1975-2003 -- |
| Miscellaneous information |
11. |
| Title |
Conclusion -- |
| Miscellaneous information |
App. A. |
| Title |
Prevalence of endorsement ads : selected years, selected publications, 1926-1998 -- |
| Miscellaneous information |
App. B. |
| Title |
Lux soap ads endorsed by Hollywood actors in variety, 1932-1949 -- |
| Miscellaneous information |
App. C. |
| Title |
Endorsement contracts of the Dionne Quintuplets through early 1937 -- |
| Miscellaneous information |
App. D. |
| Title |
Highest paid athletes from sports and endorsements, 1990, estimated -- |
| Miscellaneous information |
App. E. |
| Title |
Celebrity endorsers by company, February 1996. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This history follows endorsement advertising's growth and changes, and examines the industry in terms of changing ethical and governmental views. It tracks popular attitudes toward product testimonials as well as the impact of this kind of advertising on business and society."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Moral and ethical aspects |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10989225 |
| b |
20-03-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ncu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1042 SEG |
| g |
1 |
| i |
A265840B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$54.78 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
10 |
| v |
1 |
| w |
0 |
| x |
1 |
| y |
.i12230285 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
