MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02799cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101192529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041025s2004 ilua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004006707 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793183030 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780793183036 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10950424 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004006707 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54817462 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
C53 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clark, Kevin A., |
| Relator term |
author. |
| 9 (RLIN) |
1051691 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brandscendence : |
| Remainder of title |
three essential elements of enduring brands / |
| Statement of responsibility, etc. |
Kevin A. Clark. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago, IL : |
| Name of producer, publisher, distributor, manufacturer |
Dearborn Trade Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 247 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Three key elements for the journey to Brandscendence -- |
| Miscellaneous information |
2. |
| Title |
Stage of Brandscendence -- |
| Miscellaneous information |
3. |
| Title |
I can feel it : relevance and enduring brand values -- |
| Miscellaneous information |
4. |
| Title |
Forever young : leveraging context -- |
| Miscellaneous information |
5. |
| Title |
We trust each other : mutual benefit over time -- |
| Miscellaneous information |
6. |
| Title |
In crisis, culture is destiny -- |
| Miscellaneous information |
7. |
| Title |
Sensing relevance : the power of perception -- |
| Miscellaneous information |
8. |
| Title |
Stating relevance : what's in a name? -- |
| Miscellaneous information |
9. |
| Title |
Creating context and integrating experience -- |
| Miscellaneous information |
10. |
| Title |
Brand holons -- |
| Miscellaneous information |
11. |
| Title |
Take me away : travel and transportation -- |
| Miscellaneous information |
12. |
| Title |
Fine wine to fast foods -- |
| Miscellaneous information |
13. |
| Title |
Entertainment and endurance -- |
| Miscellaneous information |
14. |
| Title |
Becoming the category -- |
| Miscellaneous information |
15. |
| Title |
Business-to-business brands -- |
| Miscellaneous information |
16. |
| Title |
Brandnext -- |
| Miscellaneous information |
17. |
| Title |
Brandscendence in the noncommercial world -- |
| Miscellaneous information |
18. |
| Title |
Brand you -- |
| Miscellaneous information |
App. A. |
| Title |
The IBM think strategy : melding business strategy and branding -- |
| Miscellaneous information |
App. B. |
| Title |
Seeing relevance : listening and leading in user-centered design -- |
| Miscellaneous information |
App. C. |
| Title |
Putting the brand and branding in context : customer equity marketing metrics -- |
| Miscellaneous information |
App. D. |
| Title |
The communications model for memes. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
371221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Valuation |
| -- |
Management. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10950424 |
| b |
20-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 CLA |
| g |
1 |
| i |
A263853B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$30.46 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
13 |
| v |
1 |
| w |
0 |
| x |
1 |
| y |
.i12169808 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ilu |
| -- |
0 |
