MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03062cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104212949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050228s2004 si b 100 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9812388567 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789812388568 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10950072 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)57302866 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCoLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Corporate cultures and global brands / |
| Statement of responsibility, etc. |
edited by Albrecht Rothacher. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Singapore : |
| Name of producer, publisher, distributor, manufacturer |
World Scientific Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 269 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectual excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Corporate identities and successful branding -- |
| -- |
Mars Inc. : more than candies and cat food -- |
| -- |
The bitter sweet chocolates of Sprungli-Lindt -- |
| -- |
Kikkoman : far travelled sauces -- |
| -- |
Who loves McDonald's? -- |
| -- |
For God, America and the real thing : the Coke story -- |
| -- |
Zubrowka Bison Vodka : the high is the limit -- |
| -- |
Ikea : the smaland way goes global -- |
| -- |
The rise and fall of the Seibu-Saison empire -- |
| -- |
United, the Benetton way -- |
| -- |
Nike just did it -- |
| -- |
Nokia : connecting people through a disconnected past -- |
| -- |
Sony : made by Morita -- |
| -- |
Sir Richard Branson's Virgins -- |
| -- |
Toyota : the reluctant multinational -- |
| -- |
Fiat : the festa is over -- |
| -- |
Corporate mergers, merged brands in trouble : DaimlerChrysler and BMW-Rover -- |
| -- |
The Lego universe of building bricks -- |
| -- |
The magic of Disney. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| Form subdivision |
Congresses |
| 9 (RLIN) |
652860 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Form subdivision |
Congresses |
| 9 (RLIN) |
718867 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate culture |
| Form subdivision |
Congresses |
| 9 (RLIN) |
619249 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competition, International |
| Form subdivision |
Congresses |
| 9 (RLIN) |
372169 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rothacher, Albrecht, |
| Relator term |
editor. |
| 9 (RLIN) |
278465 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
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| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
si |
| -- |
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| Koha item type |
Book |
