MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02396cam a22003974i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109185225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041108s2004 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004015322 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749442573 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749442576 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1093263x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004015322 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55801022 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
H346 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haig, Matt |
| Relator term |
author. |
| 9 (RLIN) |
1045320 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand royalty : |
| Remainder of title |
how the world's top 100 brands thrive and survive / |
| Statement of responsibility, etc. |
Matt Haig. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Sterling, Va. : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 314 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Innovation brands -- |
| Miscellaneous information |
2. |
| Title |
Pioneer brands -- |
| Miscellaneous information |
3. |
| Title |
Distraction brands -- |
| Miscellaneous information |
4. |
| Title |
Streamlined brands -- |
| Miscellaneous information |
5. |
| Title |
Muscle brands -- |
| Miscellaneous information |
6. |
| Title |
Distinction brands -- |
| Miscellaneous information |
7. |
| Title |
Status brands -- |
| Miscellaneous information |
8. |
| Title |
People brands -- |
| Miscellaneous information |
9. |
| Title |
Responsibility brands -- |
| Miscellaneous information |
10. |
| Title |
Broad brands -- |
| Miscellaneous information |
11. |
| Title |
Emotion brands -- |
| Miscellaneous information |
12. |
| Title |
Design brands -- |
| Miscellaneous information |
13. |
| Title |
Consistent brands -- |
| Miscellaneous information |
14. |
| Title |
Advertiser brands -- |
| Miscellaneous information |
15. |
| Title |
Distribution brands -- |
| Miscellaneous information |
16. |
| Title |
Speed brands -- |
| Miscellaneous information |
17. |
| Title |
Evolution brands. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Matt Haig has now set himself the controversial task of identifying the world's top 100 brands. The result is the most comprehensive, entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo, Beckham to Wrigley, Coca-Cola to Volkswagen, we're guided through a gallery of the world's best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique." "With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
371221 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1093263x |
| b |
20-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 HAI |
| g |
1 |
| i |
A291546B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$46.01 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
35 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i12144459 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
