How brands become icons : (Record no. 1153455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01262cam a22002898 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221101191735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041004s2004 mau e 000 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
| Local cataloguing issues note | BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA459592 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578517745 (hbk.) : |
| Terms of availability | £17.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (ATU)b10926677 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)54415938 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B. |
| 9 (RLIN) | 1050790 |
| 245 10 - TITLE STATEMENT | |
| Title | How brands become icons : |
| Remainder of title | the principles of cultural branding / |
| Statement of responsibility, etc. | Douglas Holt. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer | Harvard Business School, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business names |
| 9 (RLIN) | 314907 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Popular culture. |
| 9 (RLIN) | 322576 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10926677 |
| b | 03-10-17 |
| c | 27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 658.827 HOL |
| g | 1 |
| i | A261949B |
| j | 0 |
| l | cmain |
| o | - |
| p | $0.00 |
| q | - |
| r | - |
| s | - |
| t | 0 |
| u | 31 |
| v | 2 |
| w | 0 |
| x | 10 |
| y | .i12112355 |
| z | 29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | b |
| -- | (2)c |
| Operator's initials, OID (RLIN) | 06-04-16 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | eng |
| -- | mau |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus | City Campus | City Campus Main Collection | 29/10/2015 | 0.00 | i12112355 | 31 | 2 | 658.827 HOL | A261949B | 05/10/2019 | 05/10/2019 | 1 | 0.00 | 31/10/2021 | Book |