MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01446cam a22003018 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103194008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041018s2004 ilu e b 001 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA465635 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793188369 |
| Terms of availability |
20.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10926616 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)55016669 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winsor, John, |
| Dates associated with a name |
1959- |
| 9 (RLIN) |
418339 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Beyond the brand : |
| Remainder of title |
why engaging the right customers is essential to winning in business / |
| Statement of responsibility, etc. |
John Winsor. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
200410 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago, Ill. : |
| Name of producer, publisher, distributor, manufacturer |
Dearborn, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
304 p. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The illusion of control -- |
| Miscellaneous information |
2. |
| Title |
The adventure of branding -- |
| Miscellaneous information |
3. |
| Title |
Power to the people -- |
| Miscellaneous information |
4. |
| Title |
Getting beyond the brand -- |
| Miscellaneous information |
5. |
| Title |
Step one : focus on key voices -- |
| Miscellaneous information |
6. |
| Title |
Step two : get the story -- |
| Miscellaneous information |
7. |
| Title |
Step three : listen -- |
| Miscellaneous information |
8. |
| Title |
Step four : find inspiration -- |
| Miscellaneous information |
9. |
| Title |
Step five : hone your intuition -- |
| Miscellaneous information |
10. |
| Title |
Step six : find the center of gravity -- |
| Miscellaneous information |
11. |
| Title |
Step seven : tell the story -- |
| Miscellaneous information |
12. |
| Title |
Case study : Millennials Explored. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 9 (RLIN) |
322791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand loyalty |
| 9 (RLIN) |
328841 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10926616 |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ilu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 WIN |
| g |
1 |
| i |
A261628B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i12108339 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
