MARC details
| 000 -LEADER |
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| fixed length control field |
02737cam a22003858a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211103124419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
031222s2003 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003011531 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415322235 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415322243 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10926173 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(DLC) 2003011531 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)270261559 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5822 |
| Item number |
.O84 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Shaughnessy, John. |
| 245 10 - TITLE STATEMENT |
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| Title |
Persuasion in advertising / |
| Statement of responsibility, etc. |
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 263 ## - PROJECTED PUBLICATION DATE |
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| Projected publication date |
0311 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p. cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
1. |
| Title |
What facilitates persuasion and what inhibits it? -- |
| Miscellaneous information |
2. |
| Title |
Rationality, symbolism and emotion in persuasion -- |
| Miscellaneous information |
3. |
| Title |
Persuasive advertising appeals, 1 -- |
| Miscellaneous information |
4. |
| Title |
Persuasive advertising appeals, 2 -- |
| Miscellaneous information |
5. |
| Title |
Persuasive advertising appeals, 3: cognitive approaches -- |
| Miscellaneous information |
6. |
| Title |
Persuasive advertising appeals, 4. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Effective advertising is, almost always, persuasive advertising. While not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out strategies for advertisers to adopt and illustrating the theories at work." "Offering not only conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion." "To illuminate these theories, the book includes original case studies on campaigns as diverse as Death Cigarettes, Mecca Cola, the Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonald's, Omega and Silk Cut." "This book is essential reading for all marketing students and academics."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
371999 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
322125 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Shaughnessy, Nicholas J., |
| Dates associated with a name |
1954- |
| 9 (RLIN) |
392616 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
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| b |
26-11-20 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
659.1019 OSH |
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1 |
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A291093B |
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0 |
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cmain |
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27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons |
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z |
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$0.00 |
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.i12121873 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
