MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03111cam a22004094i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101191553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040819s2005 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004057787 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1403906777 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781403906779 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004057787 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)56419215 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5770 |
| Item number |
.M463 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.823 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meyers, Herbert M., |
| Relator term |
author. |
| 9 (RLIN) |
1044541 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The visionary package : |
| Remainder of title |
using packaging to build effective brands / |
| Statement of responsibility, etc. |
Herbert Meyers and Richard Gerstman. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York, N.Y. : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 242 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : what is visionary packaging? -- |
| Miscellaneous information |
1. |
| Title |
The ubiquitous package -- |
| Miscellaneous information |
2. |
| Title |
The evolution of packaging -- |
| Miscellaneous information |
3. |
| Title |
The commercial power of packaging -- |
| Miscellaneous information |
4. |
| Title |
Package design and the consumer -- |
| Miscellaneous information |
5. |
| Title |
Consumer attitudes and concerns -- |
| Miscellaneous information |
6. |
| Title |
A broader view -- |
| Miscellaneous information |
7. |
| Title |
Emotional purchasing -- |
| Miscellaneous information |
8. |
| Title |
The lifestyle influence -- |
| Miscellaneous information |
9. |
| Title |
Shaping up -- |
| Miscellaneous information |
10. |
| Title |
The package in the retail store -- |
| Miscellaneous information |
11. |
| Title |
Wal-Mart and everyone else -- |
| Miscellaneous information |
12. |
| Title |
Packaging as a promotional tool -- |
| Miscellaneous information |
13. |
| Title |
The package on the road -- |
| Miscellaneous information |
14. |
| Title |
Brand packaging -- |
| Miscellaneous information |
15. |
| Title |
The obvious is not always obvious -- |
| Miscellaneous information |
16. |
| Title |
The designer as a business partner -- |
| Miscellaneous information |
17. |
| Title |
Packaging politics -- |
| Miscellaneous information |
18. |
| Title |
Virtual package management -- |
| Miscellaneous information |
19. |
| Title |
All you need to know -- |
| Miscellaneous information |
20. |
| Title |
Package opportunities and challenges -- |
| Miscellaneous information |
21. |
| Title |
What's ahead? -- |
| Miscellaneous information |
22. |
| Title |
The information bubble -- |
| Miscellaneous information |
23. |
| Title |
The digital package -- |
| Miscellaneous information |
24. |
| Title |
New challenges for marketers and package designers -- |
| Miscellaneous information |
25. |
| Title |
On your mark - get ready - get set - GO! |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Visionary Package is aimed at anyone who wants to know how retail developments and the Internet will affect brands and packaging in the next five to ten years. Using retail examples such as Wal-Mart, Target and Tesco, the book focuses on the consumer, the existing market, what that market could be, and how it will change." "Illustrated by visionary packages from the past and present - Heinz, Bayer, Henkel, Nabisco, Hanes, Pfizer, Harvey Nichols, Absolut, and others - this book offers information and guidelines for marketers, retailers, designers and producers, in fact anyone who is interested in the future of brands and packaging."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Packaging |
| 9 (RLIN) |
321815 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gerstman, Richard, |
| Relator term |
author. |
| 9 (RLIN) |
1037494 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/hol059/2004057787.html">http://www.loc.gov/catdir/bios/hol059/2004057787.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10922611 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.823 MEY |
| g |
1 |
| i |
A290847B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$60.85 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
22 |
| v |
4 |
| w |
0 |
| x |
2 |
| y |
.i12097214 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
4 |
