MARC details
| 000 -LEADER |
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| fixed length control field |
02468cam a22003258a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101191342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040510s2004 nyu 000 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA4-Z0042 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
0324226675 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324226675 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)958705915 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BNB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hellman, Karl. |
| 9 (RLIN) |
1050326 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The customer learning curve : |
| Remainder of title |
creating profits from marketing chaos / |
| Statement of responsibility, etc. |
Karl Hellman and Ardis Burst. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
200404 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Texere ; |
| Place of production, publication, distribution, manufacture |
Maidstone : |
| Name of producer, publisher, distributor, manufacturer |
Amalgamated Book Services, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 210 p. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Foreword / |
| Statement of responsibility |
Frank V. Cespedes -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Marketing Chaos, and What to Do About It -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Who Needs What Your Company Sells? -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Who Is Aware of Your Offering and Its Benefits? -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Who Can Access Your Product or Service? -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Are Your Customers Motivated? -- |
| Miscellaneous information |
Ch. 6. |
| Title |
What Influences Purchase? Pricing and Selling Your Product or Service -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Who Learns How to Use Your Product or Service? -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Do Your Customers Experience Value? -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Are You Creating Loyal Users? -- |
| Miscellaneous information |
Ch. 10. |
| Title |
How to Create Profits from Marketing Chaos. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. You will also move through a learning curve that will improve your understanding of customers and how well you've reached them." "The Customer Learning Curve offers a perspective that you can put into practice immediately, and it provides new ideas and approaches that will help you build your business well into the future. The Customer Learning Curve will help you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
316410 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burst, Ardis. |
| 9 (RLIN) |
1050327 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10916337 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 HEL |
| g |
1 |
| i |
A291071B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$54.72 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
6 |
| v |
1 |
| w |
0 |
| x |
1 |
| y |
.i1210467x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
