MARC details
| 000 -LEADER |
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| fixed length control field |
04055cam a22004574i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101191129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040809s2004 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004006448 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470860820 |
| Qualifying information |
cloth (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470860823 |
| Qualifying information |
cloth (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10908754 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004006448 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54778517 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
M665 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Adam, |
| Relator term |
author. |
| 9 (RLIN) |
1050115 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The pirate inside : |
| Remainder of title |
building a challenger brand culture within yourself and your organization / |
| Statement of responsibility, etc. |
Adam Morgan. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Pirate inside : |
| Remainder of title |
Building a challenger brand culture within yourself and your organisation |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester, West Sussex ; |
| -- |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 336 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 324-329) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The relationship of this book to eating the big fish, and the challenger project -- |
| -- |
Introduction : necessary pirates -- |
| Miscellaneous information |
Pt. I. |
| Title |
Behaviours that stimulate challenger brand cultures -- |
| Miscellaneous information |
1. |
| Title |
Outlooking : a different kind of insight seeking -- |
| Miscellaneous information |
2. |
| Title |
Pushing : a different kind of approval -- |
| Miscellaneous information |
3. |
| Title |
Projecting : a different kind of consistency -- |
| Miscellaneous information |
4. |
| Title |
Wrapping : a different kind of communication -- |
| Miscellaneous information |
Pt. II. |
| Title |
Personal qualities that foster an internal challenger culture -- |
| Miscellaneous information |
5. |
| Title |
Denting : a different kind of respect -- |
| Miscellaneous information |
6. |
| Title |
Binding : a different kind of contract -- |
| Miscellaneous information |
7. |
| Title |
Leaning : a different kind of commitment -- |
| Miscellaneous information |
8. |
| Title |
Refusing : a different kind of passion -- |
| Miscellaneous information |
9. |
| Title |
Taking it personally : a different kind of professionalism -- |
| Miscellaneous information |
10. |
| Title |
Brand-centricity -- |
| Miscellaneous information |
Pt. III. |
| Title |
How to be a pirate in the navy, without getting hanged -- |
| Miscellaneous information |
11. |
| Title |
Red pill, blue pill : learning from success -- |
| Miscellaneous information |
12. |
| Title |
Why brand-centred subcultures fail : learning from failure -- |
| Miscellaneous information |
13. |
| Title |
Biting the other generals : the wider benefits successful subcultures bring -- |
| Miscellaneous information |
Pt. IV. |
| Title |
Writing the articles -- |
| Miscellaneous information |
14. |
| Title |
Writing the articles in our own organization -- |
| Miscellaneous information |
15. |
| Title |
That difficult first year : emotional preparation -- |
| Miscellaneous information |
Pt. V. |
| Title |
The future of piracy -- |
| Miscellaneous information |
16. |
| Title |
Pirates, privateers and the emergence of the BSC. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone._The Pirate Inside_is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand_turns to gold or falls to dust. ; ; In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger_Brand, and_what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan_then explores the_critical issue of whether big, multi-brand companies_can create Challenger micro-climates within their companies, and the benefits that they might_achieve by doing so."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
371221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
785212 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Planning |
| 9 (RLIN) |
772509 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability in business |
| 9 (RLIN) |
316306 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate culture |
| 9 (RLIN) |
316218 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10908754 |
| b |
26-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 MOR |
| g |
1 |
| i |
A290491B |
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0 |
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cmain |
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$48.98 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
4 |
