MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03931cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101191122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031117s2003 ilua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003011500 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793177553 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780793177554 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2003011500 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)52312208 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.W65 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8348 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wolfe, David B., |
| Relator term |
author. |
| 9 (RLIN) |
1050102 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ageless marketing : |
| Remainder of title |
strategies for reaching the hearts & minds of the new customer majority / |
| Statement of responsibility, etc. |
David B. Wolfe, with Robert E. Snyder. |
| 246 03 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Ageless marketing : |
| Remainder of title |
Strategies for reaching the hearts and minds of the new customer majority |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago, IL : |
| Name of producer, publisher, distributor, manufacturer |
Dearborn Trade Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2003] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 359 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
An Era of New Rules -- |
| Miscellaneous information |
1. |
| Title |
Why Marketing Stopped Working: Doing Less with More -- |
| Miscellaneous information |
2. |
| Title |
Statistics Don't Buy -- |
| Miscellaneous information |
3. |
| Title |
Second Half Customers Seen Through a New Consciousness -- |
| Miscellaneous information |
Pt. 2. |
| Title |
The Nature of Customers -- |
| Miscellaneous information |
4. |
| Title |
Nature Versus Nurture: A Marketer's Perspective -- |
| Miscellaneous information |
5. |
| Title |
The New S Word in Marketing -- |
| Miscellaneous information |
6. |
| Title |
The Biological Roots of Customers' Needs and Behavior -- |
| Miscellaneous information |
7. |
| Title |
Seasons of a Customer's Life -- |
| -- |
Interlude -- |
| Miscellaneous information |
Pt. 3. |
| Title |
The Psychology of Customer Behavior -- |
| Miscellaneous information |
8. |
| Title |
Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- |
| Miscellaneous information |
9. |
| Title |
Value Portraits: A New Approach toward Appealing to Individuals in the Fall and Winter Seasons -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Connecting with Reality -- |
| Miscellaneous information |
10. |
| Title |
Life Satisfaction: The Missing Focus in Marketing -- |
| Miscellaneous information |
11. |
| Title |
Family Connections and Complexities -- |
| Miscellaneous information |
12. |
| Title |
The Three Lifestyle Stages of Adult Life -- |
| Miscellaneous information |
Pt. 5. |
| Title |
Preparing Landing Sites for Marketing Messages -- |
| Miscellaneous information |
13. |
| Title |
Symbols: When a Rose Is Not a Rose -- |
| Miscellaneous information |
14. |
| Title |
Building Empathetic Bridges -- |
| Miscellaneous information |
15. |
| Title |
The Truly Ageless Market. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In Ageless Marketing, authors David B. Wolfe and Robert E. Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance Companies that master its subtleties have realized amazing profits. New Balance for example, saw an annual rate of 25 percent or more over the past five years with its ageless marketing themes, even when while the athletic shoe industry had shown no growth since 1997." "Ageless Marketing introduces a new research approach in profiling this lucrative market. Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures." "Above all, readers will see how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Older consumers |
| 9 (RLIN) |
313541 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Snyder, Robert E., |
| Relator term |
author. |
| 9 (RLIN) |
1050103 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10908535 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8348 WOL |
| g |
1 |
| i |
A261120B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$33.90 |
| q |
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0 |
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2 |
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0 |
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1 |
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.i12093877 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ilu |
| -- |
0 |
